Google Algorithm Changes at Least Once Per day.
April 27th, 2010 // 4:00 pm @ Uri
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
The word is out. Google’s Algorithm changes 400 to 500 times per year.
Are you in the know?
Do you currently have a network of websites to test these changes?
Do you have the time to be up to date?
See how our Pay Per Performance SEO services can help..
Matt Cutts is the head of Google’s Webspam team. The below video shows him answering questions on the webmaster help you tube channel.
Google Algorithm Changes at Least Once Per day.
Category : Blog & Google & Local Search & Search Engine Marketing & Video Marketing
Eric Schmidt at Morgan Stanley Technology Conference
March 3rd, 2010 // 3:19 pm @ Uri
Eric Schmidt speaks at the Morgan Stanley Technology Conference on March 3, 2009 in San Francisco. Very Interesting interview with Eric Schmidt recently talking about everything from the US economy, technology & the Almighty Google.
Google Buzz. Google Buzz. Google Buzz.
February 10th, 2010 // 10:08 am @ Uri
Google Buzz was launched yesterday as Googles answer to real time sharing. I have to admit. This is an awesome tool which integrates with gMail and all aspects of The Google Social Environments.
Best part of this tool is that content supposedly get’s indexed automatically. In this case Google will have their hands full with spam, spam and more spam..
Would be interesting to see how this evolves. Anyone playing with this one yet?
Have a peak at this introduction video Here:
Find the tool here: buzz.google.com
Local Business Listing has a limit
January 13th, 2010 // 11:45 am @ Uri
According to a thread on google support form, a google employee mentions that local business listings have a limit of 100 listings per customer.
It would be interesting to see if this thread continues as the orginial poster asks some decent questions that we would all like to know.. 
Category : Google & Local Search & Search Engine Marketing
Targeting Visitors for Software Companies using Google Adwords Negative Keywords.
November 3rd, 2009 // 11:30 am @ Uri
I have recently been in talks with software as a service firms that are running Google Adwords campaigns and are complaining of very high cost of conversion.
The basis of a FAILED campaign.
My two first questions to them are:
1)Â Are you running these campaigns yourself?
2)Â Are you running negative keywords on these campaigns?
Look, DYI Google Adwords is certainly a steep learning curve. This learning curve costs YOU money.
Negative keywords are a root cause of most failed search campaigns.
This post is geared towards software companies that are utilizing the paid search environments as part of their online marketing mix.
First and foremost if you are unclear as to what negative keywords are you can read about them here.
One of the most UNDERUTILIZED ways of acquiring a negative keyword list is your own data, under your nose.
Print out a weekly, bi-weekly or monthly report (depending on volume) of the keywords being used to find your website. This data can be acquired through your organic data source or through Adwords own, Search Query Performance report.
Sift through these reports and you will notice many negative keywords that just do not apply to your product or service.
Here is a list of generic ones that I use for my ppc campaign management and I use as a starting point.
To negate freeloaders I use the following:
free
freeware
gratis
kostenlos
gratuit
“public domainâ€
“open sourceâ€
To negate people looking for cracks or pirated software:
crack
cracks
cracked
crackz
key
key gen
keygen
keygens
key gens
key generator
key gens
keygenz
“registration keyâ€
“license keyâ€
pirated
pirate
patch
patches
rapidshare
rapid share
serial
serials
serialz
wares
warez
unlock
unlocking
hack
hacked
hacks
password
torrent
torrents
torrentz
bittorrent
Programmers love to click on ads to search for sample code:
c++
delphi
php
flash
xml
visual basic
ajax
vb
api
excel
java
code
source
template
templates
model
example
sample
xls
xsl
sheet
schema
project
What about negating exact terms such as:
[software]
[program]
[programs]
[shareware]
The above are just a quick sample which might help my readers out in running their own campaigns. It is certainly NOT an exhausted list.
Negative Keyword Search is imperative to your paid search success.
As a Pay Per Performance PPC Management Company we take as much of the guesswork out of our PPC Managed Campaigns as we can. Not because we can, because we have too..
I hope this helps..
Good luck.. And good marketing..
Cheers,
Category : Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & YAHOO
