As of December 1,2009; The online world has been hit by changes made by the Federal Trade Commission (FTC) to its Guidelines Concerning the Use of Testimonials and Endorsement in Advertising As defined by the FTC, an endorsement or testimonial…
Tag: Advertiser
Affiliate Marketing, FTC; What does it all mean?
Uri Lederman
Posted in Blog, Google, Local Search, MSN, Pay Per Click, Pay Per Performance, Rant, Search Engine Marketing, Social Marketing
Adwords To Open Content Network to Certified Competing Networks
Uri Lederman
Posted in Blog, Conversion Optimization, Google, Local Search, Pay Per Click, Pay Per Performance, Rant, Search Engine Marketing, Social Marketing
Google has done it again… In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete…
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