Category: Pay Per Click

Testing Negative SEO – Has Google opened the floodgates to Competitors Hurting your Web Ranking?

In Recent months “Negative SEO” has been the discussion of choice for SEO professionals. To simplify Negative SEO or “Google Bombing” these are ways for competitors to use automated and unnatural link building tactics directly to “competing websites” in order

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A Look Back at 2010 and Forward to 2011.

The idea of Pay For Performance Internet Marketing is coming to fruition here at our firm. The year of 2010 was fantastic as we helped our client base grow their businesses and in turn our business has grown exponentially. Some

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Affiliate Marketing, FTC; What does it all mean?

As of December 1,2009;  The online world has been hit by changes made by the Federal Trade Commission (FTC) to its Guidelines Concerning the Use of Testimonials and Endorsement in Advertising  As defined by the FTC, an endorsement or testimonial

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Targeting Visitors for Software Companies using Google Adwords Negative Keywords.

I have recently been in talks with software as a service firms that are running Google Adwords campaigns and are complaining of very high cost of conversion. The basis of a FAILED campaign. My two first questions to them are:

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Latest “shift happens” video – Did you know 4.0?

Media Advertising is going through the biggest change we have ever seen. What is your company doing to stay ahead of the pack? How are you using social marketing? Search Marketing? eMail Marketing? Convergence marketing? If your understand Today’s environment

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