Quick Introduction to Google Tag Manager: What is a Tag? Tags are small pieces of code that webmasters ad to their sites in order to let site managers measure traffic and/or visitor behavior. Why Manage Tags? Adding tags without good …

Google Tag Manager is here! Read more »

The greatest attribute that the internet has given marketing folks is the ability to track every aspects of an online marketing campaign. Below are 6 steps to create and succeed in using performance based online campaigns. Step 1: Establish Team …

Six (6) Steps to an Online Performance Based Marketing Campaign. Read more »