I have recently been in talks with software as a service firms that are running Google Adwords campaigns and are complaining of very high cost of conversion. The basis of a FAILED campaign. My two first questions to them are: …

Targeting Visitors for Software Companies using Google Adwords Negative Keywords. Read more »

Media Advertising is going through the biggest change we have ever seen. What is your company doing to stay ahead of the pack? How are you using social marketing? Search Marketing? eMail Marketing? Convergence marketing? If your understand Today’s environment …

Latest “shift happens” video – Did you know 4.0? Read more »

Google has done it again… In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete …

Adwords To Open Content Network to Certified Competing Networks Read more »

Great post that talks about the current & future state of SEM environments. http://ppcsummit.com/newsletter/?p=404 I myself am noticing that PPC Training is on the rise Back to helping my clients get ready for the holiday season.. 🙂