Tag: Pay Per Click

Google Slaps Direct Affiliates – User Experience Rules

Last night Google implemented a new SPAM overlay onto their already complicated AdWords Quality Score Calculator. The idea here is to knock off those sites that link directly to CPA offers and/or networks. This overlay also affects sites with little to

Posted in Conversion Optimization, Google, Pay Per Click, Pay Per Performance Tagged with: , , , , , , , , , , , , ,

Keywords Are The Currency of the Internet

We did one of our PPC Training Workshop last week which just showed me how big this knowledge GAP for successful online marketing SEM Initiatives really is. “Keywords are the currency of the Internet.” The most important part of Search Engine Marketing is

Posted in Google, Local Search, MSN, Pay Per Click, Pay Per Performance, Search Engine Marketing, YAHOO Tagged with: , , , , , , , , , , , , , , , , , , ,