Browsing Tag Google

Targeting Visitors for Software Companies using Google Adwords Negative Keywords.

November 3rd, 2009 // 11:30 am @ Uri

Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!

I have recently been in talks with software as a service firms that are running Google Adwords campaigns and are complaining of very high cost of conversion.

The basis of a FAILED campaign.

My two first questions to them are:

1) Are you running these campaigns yourself?
2) Are you running negative keywords on these campaigns?

Look, DYI Google Adwords is certainly a steep learning curve. This learning curve costs YOU money.

Negative keywords are a root cause of most failed search campaigns.

This post is geared towards software companies that are utilizing the paid search environments as part of their online marketing mix.

First and foremost if you are unclear as to what negative keywords are you can read about them here.

One of the most UNDERUTILIZED ways of acquiring a negative keyword list is your own data, under your nose.

Print out a weekly, bi-weekly or monthly report (depending on volume) of the keywords being used to find your website. This data can be acquired through your organic data source or through Adwords own, Search Query Performance report.

Sift through these reports and you will notice many negative keywords that just do not apply to your product or service.

Here is a list of generic ones that I use for my ppc campaign management and I use as a starting point.

To negate freeloaders I use the following:
free
freeware
gratis
kostenlos
gratuit
“public domain”
“open source”

To negate people looking for cracks or pirated software:
crack
cracks
cracked
crackz
key
key gen
keygen
keygens
key gens
key generator
key gens
keygenz
“registration key”
“license key”
pirated
pirate
patch
patches
rapidshare
rapid share
serial
serials
serialz
wares
warez
unlock
unlocking
hack
hacked
hacks
password
torrent
torrents
torrentz
bittorrent

Programmers love to click on ads to search for sample code:

c++
delphi
php
flash
xml
visual basic
ajax
vb
api
excel
java
code
source
template
templates
model
example
sample
xls
xsl
sheet
schema
project

What about negating exact terms such as:
[software]
[program]
[programs]
[shareware]

The above are just a quick sample which might help my readers out in running their own campaigns. It is certainly NOT an exhausted list.

Negative Keyword Search is imperative to your paid search success.

As a Pay Per Performance PPC Management Company we take as much of the guesswork out of our PPC Managed Campaigns as we can. Not because we can, because we have too..

I hope this helps..

Good luck.. And good marketing..

Cheers,

Category : Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & YAHOO

Youtube to stream New Release Movies on a Rental Basis

September 10th, 2009 // 11:58 am @ Uri

Google is reportedly preparing a movie rental service for YouTube, the Wall Street Journal reports.

YouTube is talking to Lions Gate Entertainment Corp., Sony Corp., Metro-Goldwyn-Mayer Inc. and Time Warner Inc.’s Warner Bros. about charging for new titles on the existing YouTube site.

Rentals will likely cost $3.99 per film, with studios getting a 70% cut. YouTube will host the titles on the same day as their DVD releases.

Another move towards media supremacy..  

I love it.

Category : Blog & Google & Video Marketing

Adwords To Open Content Network to Certified Competing Networks

August 30th, 2009 // 3:57 pm @ Uri

Google has done it again…

In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete for advertising space.

This will undoubtedly increase average cost per click on the Google Content Network.

Check out this video:

Google Content Network is expanding

Google writes to their publishers (affiliates):

“This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks,”

From an advertiser perspective or affiliate perspective..  This is going to hurt..

Time to diversify boys & girls…

Still don’t understand the impact this could have on your business.

We can help through our Pay Per Performance Marketing Services.

Category : Blog & Conversion Optimization & Google & Local Search & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing

Google Caffeine – Is this the Next Generation Search Engine?

August 11th, 2009 // 2:08 pm @ Uri

Google announced today that it has been working on a faster search engine that will improve results for Marketers & power searchers.

Google Caffeine is looking to improve performance in areas such as size, indexing speed, accuracy and comprehensiveness.

Check it out here http://www2.sandbox.google.com/ and try a few searches with it.

Then, compare those results with those found on the current Google site.

Click on “Dissatisfied? Help us improve.” and type your feedback in the text box.

Category : Blog & Google & Local Search & Search Engine Marketing

What Does Internet Marketing and “Potty Training” have in common?

July 26th, 2009 // 7:00 pm @ Uri

Looking at the title of this post, you would think that I actually came up with some analogy as to what Internet Marketing and “Potty Training” have in common but the fact of the matter is that this post has little to do with potty training and allot to do with how choosing a title for your posts, pages and/or web content can really help in converting targeted traffic…

The old way of stuffing keywords into your titles are long gone, not only is google ’s algorithm getting smarter the average Internet searcher reads the title for spammy looking sites.

In other words, you might be losing out on good clicks by being a bit to spammy with your titles.

Let’s dissect our title here for a second..

“What does Internet Marketing and “Potty Training” have in common?”

Well the fact that I used the words “Internet marketing” might suggest that people clicking on this link would actually be interested in the subject and/or topic. The basis of a question as your title always makes the person reading it think and comparing “Potty Training” suggest that this might be a funny post..

So if you are reading this post..  HELLO…  thanks for dropping by but this post is really about how to choose your title in order to get targeted clicks..

So why “Potty Training”?

Well I am going through that right now and my 2 year old loves Elmo..

If you like this post please share it..

If not please leave your comments below..

Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing & Video Marketing & YAHOO