Pay Per Performance SEO Marketing | Local Search Engine Marketing Company | Toronto SEO PPC SEM SMM » Click Training http://www.saasaffiliates.com Sun, 05 Feb 2012 03:37:00 +0000 http://wordpress.org/?v=2.8 en hourly 1 Google Slaps Direct Affiliates – User Experience Rules http://www.saasaffiliates.com/google-slaps-direct-affiliates-user-experience-rules/ http://www.saasaffiliates.com/google-slaps-direct-affiliates-user-experience-rules/#comments Thu, 23 Jul 2009 15:14:45 +0000 Uri Lederman http://www.saasaffiliates.com/blog/?p=34

Last night Google implemented a new SPAM overlay onto their already complicated AdWords Quality Score Calculator.

The idea here is to knock off those sites that link directly to CPA offers and/or networks. This overlay also affects sites with little to no content.

This should hardly be a surprise to any knowledgeable internet marketing consultant who has been in the business for quite sometime.

It is another measure for Google AdWords to make sure that the user experience is the number one factor for their Quality Score measures.

I am writing this during a break in a 3 Day Pay Per Click Training Workshops.

I will be starting a series on how to utilize the Google content network as a means of getting results. Watch for at soon

The class awaits,

Cheers,

]]> http://www.saasaffiliates.com/google-slaps-direct-affiliates-user-experience-rules/feed/ 0 Keywords Are The Currency of the Internet http://www.saasaffiliates.com/keywords-are-the-currency-of-the-internet/ http://www.saasaffiliates.com/keywords-are-the-currency-of-the-internet/#comments Tue, 30 Jun 2009 19:52:57 +0000 Uri Lederman http://www.saasaffiliates.com/blog/?p=21 We did one of our PPC Training Workshop last week which just showed me how big this knowledge GAP for successful online marketing SEM Initiatives really is.

“Keywords are the currency of the Internet.”

The most important part of Search Engine Marketing is choosing the correct keywords. The basis of our Pay Per Click Training workshops is to instill the following rules to keyword research.

1) Pick keywords and phrases with traffic.  This sounds easy enough, but did you know that roughly 90% of keywords get little to NO traffic. With all the F.R.E.E. tools available online, why do people still guess at choosing keywords? What keywords are you currently ranked for? are you getting what you want from those keywords?

2) Target Keywords that have the intention that you are looking for. Every user has some intention when they type in a particular phrase into any search engine.  Can you see the different in intent between “Jeans” and “Levis 301 Jeans”?  Microsoft Adlab has a terrific Commercial Intent Tool that can help you with that.

3) Target Keywords with Lower competition. Do your market research carefully and find the low hanging fruit within your industry and STOP fighting the battles you can’t win.

Now Go Revisit Your Keywords Today!

 

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