Post Click Marketing

Some highlights:

1) Our firm has been named and ranked in the pay for performance SEO companies rankings by Topseos an Independent Authority on Search Vendors.

2) We built our team from 5 full time employees to 13 Full time staff & 2 part timers.

3) Our client base has experienced growth rates of 57% to 322% year of year growth while we have been able to provide our clients with an average of 228% monthly ROI based on what we invoice.

Moving Forward to 2011:

1) We will be extending our one to one coaching program from 10 clients to 15 as this program has been very successful, it has not been advertised to the public and allows clients that do not fit the performance model still take advantage of the knowledge base. Watch out for an email explaining this program.

2) We will be introducing a new “Pay Per Ranking” performance model for those seeking ONLY an organic ranking service. The pricing is based on competitive analysis of your chosen keyword(s) and is paid based on ranking. Look out for an email sometime in January explaining the model further.

3) We will continue to work hard to locate profitable sources of traffic for each and every one of our clients. This is the main point of performance based online marketing. We are not interested in just traffic & visibility we are always on the lookout for profitable traffic & visibility streams as we make more money when you see results.

We are very proud of our accomplishments and want to thank our clients, our employees; our readers & certainly Google for making us all sweat every once in awhile…

As we are closing down till the new year we just wanted to wish You & Yours,

A Safe, Happy & Prosperous New Year.

In whichever order you choose…

Cheers,

Uri Lederman

Step 1: Establish Team & Stakeholders.

Make sure you have the buy in from all stakeholders involved on the team which are accountable for web visibility, presence & online sales work-flow.

Step 2: Describe the Performance.

Describe the performance or action you are looking to achieve and how it will integrate with your online/offline sales process. Clicks, Leads or Sales are three examples of key performance indicators.

Step 3: Examine Marketplace.

Keyword / Competition analysis is key to the success of any campaign. More so, if keyword & Competitive Analysis is done right you would be able to reverse engineer your budget, goals and even results prior to campaign launch.

Step 4: Decide how to Track, Measure & Manage.

Develop the online work-flow to Track, Measure & Manage the Campaign to success.

Step 5: Selecting the right people.

Experience Data Driven Marketers are key to the success of any performance based campaign. Make sure these people, whether in-house or outsourced are comfortable in assessing current and past data sets.

Step 6: Manage Performance.

Performance based Campaigns are rarely profitable right out of the gate. Take action for desired results, Measure, Optimize campaign to Desired Results & Measure again. As they say;  Lather, Rinse And Repeat

In todays Search Engine Service environments there are two Types of companies:

1)      SEO companies with mass appeal price model that gets clients humming for $149

2)      Professional SEO service firms that are run in the thousands per month

Frankly, you get what you pay for so if you are a client of the former and compalin about being scammed by an SEO firm..

Well… you deserve it.. J

There are also two types of Pay Per Performance SEO companies out there:

1)      Those that get paid for ranking

2)      Those that get paid for sales or leads.

What would you rather have?

We negotiate our Pay Per Performance SEO services based on a best of breed hybrid model.

This provides our customers with less risk and allows us to pick & choose the customers with work with.

The perfect win/win.

How are you using social marketing?
Search Marketing?
eMail Marketing?
Convergence marketing?

If your understand Today’s environment then you know that today is the fastest, easiest & cheapest way to get a hold of your target market.

Not convinced? Have a look at this:

Kinda tells the tail of what is happening on twitter as I type..

Ben Stiller & Ryan S

The Flog looks like a real BLOG with unique and POSITIVE reviews & comments on a product or service in order to entice the user to click on an affiliate link and purchase the product and service.

Recently Lisa Madigan (Illinois Attorney General) files lawsuits against ACAI Berry Companies

Even Oprah is in this action..

I say HURRAY to ethical online marketing ,

and Bye Bye to floggers…

What are your thoughts?