Step 1: Establish Team & Stakeholders.

Make sure you have the buy in from all stakeholders involved on the team which are accountable for web visibility, presence & online sales work-flow.

Step 2: Describe the Performance.

Describe the performance or action you are looking to achieve and how it will integrate with your online/offline sales process. Clicks, Leads or Sales are three examples of key performance indicators.

Step 3: Examine Marketplace.

Keyword / Competition analysis is key to the success of any campaign. More so, if keyword & Competitive Analysis is done right you would be able to reverse engineer your budget, goals and even results prior to campaign launch.

Step 4: Decide how to Track, Measure & Manage.

Develop the online work-flow to Track, Measure & Manage the Campaign to success.

Step 5: Selecting the right people.

Experience Data Driven Marketers are key to the success of any performance based campaign. Make sure these people, whether in-house or outsourced are comfortable in assessing current and past data sets.

Step 6: Manage Performance.

Performance based Campaigns are rarely profitable right out of the gate. Take action for desired results, Measure, Optimize campaign to Desired Results & Measure again. As they say;  Lather, Rinse And Repeat

In todays Search Engine Service environments there are two Types of companies:

1)      SEO companies with mass appeal price model that gets clients humming for $149

2)      Professional SEO service firms that are run in the thousands per month

Frankly, you get what you pay for so if you are a client of the former and compalin about being scammed by an SEO firm..

Well… you deserve it.. J

There are also two types of Pay Per Performance SEO companies out there:

1)      Those that get paid for ranking

2)      Those that get paid for sales or leads.

What would you rather have?

We negotiate our Pay Per Performance SEO services based on a best of breed hybrid model.

This provides our customers with less risk and allows us to pick & choose the customers with work with.

The perfect win/win.

How are you using social marketing?
Search Marketing?
eMail Marketing?
Convergence marketing?

If your understand Today’s environment then you know that today is the fastest, easiest & cheapest way to get a hold of your target market.

Not convinced? Have a look at this:

Kinda tells the tail of what is happening on twitter as I type..

Ben Stiller & Ryan S

The Flog looks like a real BLOG with unique and POSITIVE reviews & comments on a product or service in order to entice the user to click on an affiliate link and purchase the product and service.

Recently Lisa Madigan (Illinois Attorney General) files lawsuits against ACAI Berry Companies

Even Oprah is in this action..

I say HURRAY to ethical online marketing ,

and Bye Bye to floggers…

What are your thoughts?

In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete for advertising space.

This will undoubtedly increase average cost per click on the Google Content Network.

Check out this video:

Google Content Network is expanding

Google writes to their publishers (affiliates):

“This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks,”

From an advertiser perspective or affiliate perspective..  This is going to hurt..

Time to diversify boys & girls…

Still don’t understand the impact this could have on your business.

We can help through our Pay Per Performance Marketing Services.

http://ppcsummit.com/newsletter/?p=404

I myself am noticing that PPC Training is on the rise

Back to helping my clients get ready for the holiday season..

But there is another powerful tool that can be used to generate even more traffic.

For The First Time In History, You Can Turn Your Articles To LIVE And TALKING Videos In Less Than 3 Minutes!

This groundbreaking technology is called the Article Video Robot and you can check it out here: Article Video Robot

http://www.articlevideorobot.com/specialoffer/ledermanu 

Coupon: ledermanu50

All you have to do is Copy & Paste Your Article Into This Software And it just Converts Your Article Into A Hot Marketable Video Instantly!

You don’t even have to leave your desk or touch a camera! If you upload your article to EzineArticles.com, then you simply enter your article URL into the Article Video Robot – and BAM! Out comes a video in less than 2 minutes!

Videos are completely customizable too! This is HUGE news for the IM crowd – how many PLR articles do you own right now?? Why not convert them to VIDEO and start raking in extra traffic – and higher search engine ranking?

You are among the FIRST to see this new technology, so now is the time to jump right in and put it to use for your own business today.

I’ve even secured a 50% discount coupon you can use on the site for instant savings – you just need to enter it at checkout and then the price will be cut in half:

Article Video Robot –>> http://www.articlevideorobot.com/specialoffer/ledermanu

Coupon code: ledermanu50

You will be able to try this tool LIVE on the site and convert one of your on articles into a video in mere moments…so you’ll know EXACTLY what you’re getting before you join.

After you see this, it will Change Everything You Have Heard, Seen Or Tried In Article Or Video Marketing.

Article Video Robot –>> http://www.articlevideorobot.com/specialoffer/ledermanu

To continued success,
Uri Lederman

This morning I had the pleasure of sitting in on a conference call with a company (I won’t mention any names cause this ad agency knows who they are) that has subcontracted myself to actas their Internet marketing expert. The conference call was in regards to helping their potential customer to initiate post click marketingtesting in order to facilitate higher conversion rates for a specific campaign.

The contractor initiated a conversation about their solution for conversion optimization services. I proceeded to ask the end customer the who, what, when, where & how of the campaign and what are they currently doing to track results. I was rudely interrupted by the contractor (I won’t mention any name, although I want to) who proceeded to talk about their solution. 

I found it amazing that a “so called” professional service firm can talk about a solution to problem they just don’t understand. It wasn’t the first time I had this type of conversation with this contractor; BUT IT IS THE LAST as I savoured the contract.

In today’s Internet environments there are certainly no shortage of companies that talk the talk but cannot or will not walk the walk. It is amazing how many companies simply do not drink their own Kool-aid.

Frankly, the Internet is such a perfect medium for tracking; I find it very hard to believe that there are not many more companies that are accountable for their services through pay per performance initiatives like our firm is.

eh contractor; if you are reading this good luck to you. I cannot be involved with someone that will fail even before they begin…..

Has anyone else experienced this or does anyone know of other firms that are willing to put up or shut up?