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Performance Marketing Daily Twitter Updates for 2011-11-25

November 25th, 2011 // 10:37 pm @ Uri Lederman

Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!

Category : Tweets

Performance Marketing Daily Twitter Updates for 2011-11-24

November 24th, 2011 // 10:37 pm @ Uri Lederman

• WiderFunnel is Growing and I’m Thankful: TweetOn this day when our American friends are celebratin… http://t.co/hYyhIHHj #
• Thanksgiving Wishbone Competitiveness & Content Marketing Tips – Who Knew?: For many people who have grown up ce… http://t.co/eyZfKsuL #
• Tasty Thanksgiving 2011 Searches: Deep Fried Turkey, Turducken & Pumpkin Pie: Thanksgiving recipe searches peak … http://t.co/hxXu9Bcc #
• Google Thanksgiving Doodle History: From 1998 to 2011: Happy Thanksgiving, everyone! As has been Thanksgiving tr… http://t.co/Ibn45TTo #
• Performance Marketing Daily Twitter Updates for 2011-11-23: Introducing SEOmoz’s updated Page Authority and Doma… http://t.co/r4Wz6oKL #

Post Click Marketing

Category : Tweets

Performance Marketing Twitter Updates for 2011-11-04

November 4th, 2011 // 10:37 pm @ Uri Lederman

• Bing Webmaster Tools Adds More Data, More Controls: Starting with a very open session at SES New York earlier th… http://t.co/w6lgBGOz #
• Google Now Shows Ads Below Search Results: Ads that were previously shown to the side of the results may in some… http://t.co/rqSs06qO #
• Twitter Testing Top News & People in Search: Some Twitter users may notice new highlighted people or news at the… http://t.co/fWUCaKy3 #
• Google Gets Fresh with Algorithm Update Affecting 35% of Searches: A new Google algorithm update designed to pic… http://t.co/dCVBLZXz #
• Google Improves Author Info in SERPs for Signed-in Users, Simplifies Markup: Google has been diligently working … http://t.co/FX9J1h7m #
• Cloaking: A Guide From Google: To Google, “cloaking refers to the practice of presenting different content or UR… http://t.co/lA5UphoP #
• Local Search Marketing Toronto
• Key SEO Questions For Better Content Marketing: Amazing sunset outside of the TopRank office.
  The agency (TopRan… http://t.co/pinLaPk5 #
• How to Choose the Right Mobile Ad Network for Your Brand and Target Locally: Much has been written about Google … http://t.co/tvzmJMtz #
• Video SEO: Video Metadata Optimization: This is my first article (of hopefully many) for Search Engine Watch foc… http://t.co/SnNzwvnQ #
• Google’s “Freshness” Update – Whiteboard Friday: Posted by caseyhenYesterday, Google announced that they release… http://t.co/Xs7sBcgd #
• Performance Marketing Twitter Updates for 2011-11-03: NEW Google AdWords Bid Per Call Strategy for Lead Generati… http://t.co/HhSXJgkw #

Category : Tweets

A Look Back at 2010 and Forward to 2011.

December 24th, 2010 // 1:57 pm @ Uri Lederman

The idea of Pay For Performance Internet Marketing is coming to fruition here at our firm. The year of 2010 was fantastic as we helped our client base grow their businesses and in turn our business has grown exponentially.

Some highlights:

1) Our firm has been named and ranked in the pay for performance SEO companies rankings by Topseos an Independent Authority on Search Vendors.

2) We built our team from 5 full time employees to 13 Full time staff & 2 part timers.

3) Our client base has experienced growth rates of 57% to 322% year of year growth while we have been able to provide our clients with an average of 228% monthly ROI based on what we invoice.

Moving Forward to 2011:

1) We will be extending our one to one coaching program from 10 clients to 15 as this program has been very successful, it has not been advertised to the public and allows clients that do not fit the performance model still take advantage of the knowledge base. Watch out for an email explaining this program.

2) We will be introducing a new “Pay Per Ranking” performance model for those seeking ONLY an organic ranking service. The pricing is based on competitive analysis of your chosen keyword(s) and is paid based on ranking. Look out for an email sometime in January explaining the model further.

3) We will continue to work hard to locate profitable sources of traffic for each and every one of our clients. This is the main point of performance based online marketing. We are not interested in just traffic & visibility we are always on the lookout for profitable traffic & visibility streams as we make more money when you see results.

We are very proud of our accomplishments and want to thank our clients, our employees; our readers & certainly Google for making us all sweat every once in awhile…

As we are closing down till the new year we just wanted to wish You & Yours,

A Safe, Happy & Prosperous New Year.

In whichever order you choose…

Cheers,

Uri Lederman

Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Slider & Social Marketing & Video Marketing & YAHOO

Six (6) Steps to an Online Performance Based Marketing Campaign.

August 31st, 2010 // 1:49 pm @ Uri Lederman

The greatest attribute that the internet has given marketing folks is the ability to track every aspects of an online marketing campaign. Below are 6 steps to create and succeed in using performance based online campaigns.

Step 1: Establish Team & Stakeholders.

Make sure you have the buy in from all stakeholders involved on the team which are accountable for web visibility, presence & online sales work-flow.

Step 2: Describe the Performance.

Describe the performance or action you are looking to achieve and how it will integrate with your online/offline sales process. Clicks, Leads or Sales are three examples of key performance indicators.

Step 3: Examine Marketplace.

Keyword / Competition analysis is key to the success of any campaign. More so, if keyword & Competitive Analysis is done right you would be able to reverse engineer your budget, goals and even results prior to campaign launch.

Step 4: Decide how to Track, Measure & Manage.

Develop the online work-flow to Track, Measure & Manage the Campaign to success.

Step 5: Selecting the right people.

Experience Data Driven Marketers are key to the success of any performance based campaign. Make sure these people, whether in-house or outsourced are comfortable in assessing current and past data sets.

Step 6: Manage Performance.

Performance based Campaigns are rarely profitable right out of the gate. Take action for desired results, Measure, Optimize campaign to Desired Results & Measure again. As they say;  Lather, Rinse And Repeat

Category : Blog & Conversion Optimization & Local Search & Pay Per Performance & Slider