Adwords To Open Content Network to Certified Competing Networks
August 30th, 2009 // 3:57 pm @ Uri Lederman
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
Google has done it again…
In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete for advertising space.
This will undoubtedly increase average cost per click on the Google Content Network.
Check out this video:
Google Content Network is expanding
Google writes to their publishers (affiliates):
“This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks,”
From an advertiser perspective or affiliate perspective.. This is going to hurt.. 
Time to diversify boys & girls…
Still don’t understand the impact this could have on your business.
We can help through our Pay Per Performance Marketing Services.
Category : Blog & Conversion Optimization & Google & Local Search & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing
Google Slaps Direct Affiliates – User Experience Rules
July 23rd, 2009 // 11:14 am @ Uri Lederman
Last night Google implemented a new SPAM overlay onto their already complicated AdWords Quality Score Calculator.
The idea here is to knock off those sites that link directly to CPA offers and/or networks. This overlay also affects sites with little to no content.
This should hardly be a surprise to any knowledgeable internet marketing consultant who has been in the business for quite sometime.
It is another measure for Google AdWords to make sure that the user experience is the number one factor for their Quality Score measures.
I am writing this during a break in a 3 Day Pay Per Click Training Workshops.
I will be starting a series on how to utilize the Google content network as a means of getting results. Watch for at soon
The class awaits,
Cheers,
Category : Conversion Optimization & Google & Pay Per Click & Pay Per Performance
