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Affiliate Marketing, FTC; What does it all mean?

By Uri Lederman Posted on December 2, 2009 Posted in Blog, Google, Local Search, MSN, Pay Per Click, Pay Per Performance, Rant, Search Engine Marketing, Social Marketing Tagged with Advertiser, Affiliate Marketers, Affiliate Marketing, Consumer Confidence, Consumers, Endorsement, Endorser, Experiences, Fear, Federal Trade Commission, Ftc Gov, Guru, Headache, Hype, Lawyers, Opa, Outlines, Press Release, Reputation, Testimonial

As of December 1,2009; The online world has been hit by changes made by the Federal Trade Commission (FTC) to its Guidelines Concerning the Use of Testimonials and Endorsement in Advertising As defined by the FTC, an endorsement or testimonial …

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Adwords To Open Content Network to Certified Competing Networks

By Uri Lederman Posted on August 30, 2009 Posted in Blog, Conversion Optimization, Google, Local Search, Pay Per Click, Pay Per Performance, Rant, Search Engine Marketing, Social Marketing Tagged with Ads, Adsense, Advertiser, Advertisers, Advertising, Affiliates, Amp, Capability, Content Network, Cost Per Click, Girls, Google, Marketing Services, Open Networks, Performance Marketing, Perspective, Publishers, Video Content, Video Network

Google has done it again… In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete …

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Affiliate Marketing, FTC; What does it all mean?

Adwords To Open Content Network to Certified Competing Networks