People who participate on social networks, blogs and other similar venues are there for a reason – and that’s to connect around shared areas of interest and passion, often with an outcome in mind. This is why advertising, to date, hasn’t been a home run here. Most of it doesn’t add value to what people are looking to accomplish on these sites.
Social media marketing works best when it’s integrated into the experience and takes a “win-win” approach. It’s action oriented, transparent and built on online conversations.
Get a hold of us today and see how we have incorporated Social Media Marketing into our Pay Per Performance methodologies.