Pre-Click Marketing Strategies
The goal of Pre Click Marketing is to attain targeted traffic through numerous well thought out strategies such as Search Engine Optimization (SEO), Pay Per Click Advertising, Social Media Marketing (SMM) or other types of Media Buys. This insures that not only is your web property visible to potential customers but we optimize so that these potential customers actually click to your website to initiate your web conversation.
Search Engine Marketing is defined by the New York Times as: “the practice of buying paid search listings” We do not necessarily agree with that statement.
The world of Online Media Buying is in constant flux. New and innovative interactive advertising options are constantly being introduced like geographically and behaviorally-targeted advertising. Online media buying requires more knowledge because of the greater complexities, and launching a successful online advertising campaign only grows more challenging, not less so. And unlike in traditional media, due to fewer standards and consistencies in advertising opportunities, online ad campaigns often require the development of the media plan before the ad creative can even be formalized.
The Internet has allowed even the small business to facilitate large media buys.
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service.
Mobile Marketing Mix is a tactic that cannot be ignored. Trying to figure out if Mobile Marketing is for you? We can help.
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