Google Slaps Direct Affiliates – User Experience Rules
July 23rd, 2009 // 11:14 am @ Uri Lederman
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
Last night Google implemented a new SPAM overlay onto their already complicated AdWords Quality Score Calculator.
The idea here is to knock off those sites that link directly to CPA offers and/or networks. This overlay also affects sites with little to no content.
This should hardly be a surprise to any knowledgeable internet marketing consultant who has been in the business for quite sometime.
It is another measure for Google AdWords to make sure that the user experience is the number one factor for their Quality Score measures.
I am writing this during a break in a 3 Day Pay Per Click Training Workshops.
I will be starting a series on how to utilize the Google content network as a means of getting results. Watch for at soon
The class awaits,
Cheers,
Category : Conversion Optimization & Google & Pay Per Click & Pay Per Performance
