Stop Words & Search Engine Optimization
December 11th, 2009 // 11:04 am @ Uri
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
Stop words are common words that are ignored by search engines at the time of searching a key phrase. This is done in order to save space on their server, and also to accelerate the search process.
When a search is conducted in a search engine, it will exclude the stop words from the search query, and will use the query by replacing all the stop words with a marker. A marker is a symbol that is substituted with the stop words. The intention is to save space. This way, the search engines are able to save more web pages in that extra space, as well as retain the relevancy of the search query.
Besides, omitting a few words also speeds up the search process. For instance, if a query consists of three words, the Search Engine would generally make three runs for each of the words and display the listings. However, if one of the words is such that omitting it does not make a difference to search results, it can be excluded from the query and consequently the search process becomes faster. Some commonly excluded “stop words” are:
after, also, an, and, as, at, be, because, before, between, but, before, for, however, from, if, in, into, of, or, other, out, since, such, than, that, the, these, there, this, those, to, under, upon, when, where, whether, which, with, within, without
The Title page is still a key onpage factor for optimizing your pages for the search engines. This factor is also limited to about 70 characters so not using these types of stop words will help in optimizing this real estate.. 
We are a Search Engine Optimization Company that work on a Pay Per Performance basis.
Category : Blog & Google & Local Search & MSN & Pay Per Performance & Search Engine Marketing & YAHOO
Why Pay Per Performance SEO?
November 14th, 2009 // 9:58 am @ Uri
Pay Per Performance (SEO) search engine marketing is based on a simple principle: you pay for results. This alone significantly increases your marketing ROI
In todays Search Engine Service environments there are two Types of companies:
1) SEO companies with mass appeal price model that gets clients humming for $149
2) Professional SEO service firms that are run in the thousands per month
Frankly, you get what you pay for so if you are a client of the former and compalin about being scammed by an SEO firm..
Well… you deserve it.. J
There are also two types of Pay Per Performance SEO companies out there:
1) Those that get paid for ranking
2) Those that get paid for sales or leads.
What would you rather have?
We negotiate our Pay Per Performance SEO services based on a best of breed hybrid model.
This provides our customers with less risk and allows us to pick & choose the customers with work with.
The perfect win/win.
Category : Conversion Optimization & Google & Local Search & MSN & Pay Per Performance & Rant & Search Engine Marketing & YAHOO
Targeting Visitors for Software Companies using Google Adwords Negative Keywords.
November 3rd, 2009 // 11:30 am @ Uri
I have recently been in talks with software as a service firms that are running Google Adwords campaigns and are complaining of very high cost of conversion.
The basis of a FAILED campaign.
My two first questions to them are:
1)Â Are you running these campaigns yourself?
2)Â Are you running negative keywords on these campaigns?
Look, DYI Google Adwords is certainly a steep learning curve. This learning curve costs YOU money.
Negative keywords are a root cause of most failed search campaigns.
This post is geared towards software companies that are utilizing the paid search environments as part of their online marketing mix.
First and foremost if you are unclear as to what negative keywords are you can read about them here.
One of the most UNDERUTILIZED ways of acquiring a negative keyword list is your own data, under your nose.
Print out a weekly, bi-weekly or monthly report (depending on volume) of the keywords being used to find your website. This data can be acquired through your organic data source or through Adwords own, Search Query Performance report.
Sift through these reports and you will notice many negative keywords that just do not apply to your product or service.
Here is a list of generic ones that I use for my ppc campaign management and I use as a starting point.
To negate freeloaders I use the following:
free
freeware
gratis
kostenlos
gratuit
“public domainâ€
“open sourceâ€
To negate people looking for cracks or pirated software:
crack
cracks
cracked
crackz
key
key gen
keygen
keygens
key gens
key generator
key gens
keygenz
“registration keyâ€
“license keyâ€
pirated
pirate
patch
patches
rapidshare
rapid share
serial
serials
serialz
wares
warez
unlock
unlocking
hack
hacked
hacks
password
torrent
torrents
torrentz
bittorrent
Programmers love to click on ads to search for sample code:
c++
delphi
php
flash
xml
visual basic
ajax
vb
api
excel
java
code
source
template
templates
model
example
sample
xls
xsl
sheet
schema
project
What about negating exact terms such as:
[software]
[program]
[programs]
[shareware]
The above are just a quick sample which might help my readers out in running their own campaigns. It is certainly NOT an exhausted list.
Negative Keyword Search is imperative to your paid search success.
As a Pay Per Performance PPC Management Company we take as much of the guesswork out of our PPC Managed Campaigns as we can. Not because we can, because we have too..
I hope this helps..
Good luck.. And good marketing..
Cheers,
Category : Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & YAHOO
Latest “shift happens” video – Did you know 4.0?
November 2nd, 2009 // 11:25 am @ Uri
Media Advertising is going through the biggest change we have ever seen. What is your company doing to stay ahead of the pack?
How are you using social marketing?
Search Marketing?
eMail Marketing?
Convergence marketing?
If your understand Today’s environment then you know that today is the fastest, easiest & cheapest way to get a hold of your target market.
Not convinced? Have a look at this:
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing & Video Marketing & YAHOO
Current & Future State of SEM environments..
August 27th, 2009 // 10:20 am @ Uri
Great post that talks about the current & future state of SEM environments.
http://ppcsummit.com/newsletter/?p=404
I myself am noticing that PPC Training is on the rise
Back to helping my clients get ready for the holiday season..
Category : Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Search Engine Marketing & Social Marketing & YAHOO
