Some highlights:

1) Our firm has been named and ranked in the pay for performance SEO companies rankings by Topseos an Independent Authority on Search Vendors.

2) We built our team from 5 full time employees to 13 Full time staff & 2 part timers.

3) Our client base has experienced growth rates of 57% to 322% year of year growth while we have been able to provide our clients with an average of 228% monthly ROI based on what we invoice.

Moving Forward to 2011:

1) We will be extending our one to one coaching program from 10 clients to 15 as this program has been very successful, it has not been advertised to the public and allows clients that do not fit the performance model still take advantage of the knowledge base. Watch out for an email explaining this program.

2) We will be introducing a new “Pay Per Ranking” performance model for those seeking ONLY an organic ranking service. The pricing is based on competitive analysis of your chosen keyword(s) and is paid based on ranking. Look out for an email sometime in January explaining the model further.

3) We will continue to work hard to locate profitable sources of traffic for each and every one of our clients. This is the main point of performance based online marketing. We are not interested in just traffic & visibility we are always on the lookout for profitable traffic & visibility streams as we make more money when you see results.

We are very proud of our accomplishments and want to thank our clients, our employees; our readers & certainly Google for making us all sweat every once in awhile…

As we are closing down till the new year we just wanted to wish You & Yours,

A Safe, Happy & Prosperous New Year.

In whichever order you choose…

Cheers,

Uri Lederman

Local Search Marketing White Paper

Enjoy…

 The online world has been hit by changes made by the Federal Trade Commission (FTC) to its Guidelines Concerning the Use of Testimonials and Endorsement in Advertising

 As defined by the FTC, an endorsement or testimonial is “any advertising message of an individual or the name or seal of an organization that consumers are likely to believe reflects the opinions, beliefs and findings, or experiences of a party other than the sponsoring advertiser”.

 Below outlines some of the more significant changes made by the FTC:

-The endorsement message must reflect the true opinion, experience and findings of the endorser (whether a consumer, celebrity or an organization)

- All claims and statements made in an the endorsement message must reflect what consumers can generally achieve otherwise it should clearly disclose the generally expected performance

- All claims and statements must be substantiated

- All material connections between the advertiser and endorser must be disclosed (whether monetary, in form of gift or research funding)

 FTC Press Release can be found here: http://www.ftc.gov/opa/2009/10/endortest.shtm

 So what does it all mean??

 - Less Guru’s

- Less Hype

- Less Products to sell for affiliate marketers

- Less CPA Networks

- More Fear

- More Consumer Confidence

- More Trusted Advisors

- More money for Lawyers..

 Did I miss anything?? 

 Although this might cause a big headache for allot of people, it will certainly be a good thing for the industry that has a reputation of deception..

 Please provide your thoughts below,

How are you using social marketing?
Search Marketing?
eMail Marketing?
Convergence marketing?

If your understand Today’s environment then you know that today is the fastest, easiest & cheapest way to get a hold of your target market.

Not convinced? Have a look at this:

Check it out here.

http://blog.quantcast.com/quantcast/2009/09/quantcast-top-sites.html

Kinda tells the tail of what is happening on twitter as I type..

Ben Stiller & Ryan S

The Flog looks like a real BLOG with unique and POSITIVE reviews & comments on a product or service in order to entice the user to click on an affiliate link and purchase the product and service.

Recently Lisa Madigan (Illinois Attorney General) files lawsuits against ACAI Berry Companies

Even Oprah is in this action..

I say HURRAY to ethical online marketing ,

and Bye Bye to floggers…

What are your thoughts?

In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete for advertising space.

This will undoubtedly increase average cost per click on the Google Content Network.

Check out this video:

Google Content Network is expanding

Google writes to their publishers (affiliates):

“This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks,”

From an advertiser perspective or affiliate perspective..  This is going to hurt..

Time to diversify boys & girls…

Still don’t understand the impact this could have on your business.

We can help through our Pay Per Performance Marketing Services.

http://ppcsummit.com/newsletter/?p=404

I myself am noticing that PPC Training is on the rise

Back to helping my clients get ready for the holiday season..