Local Search Engine White Paper
December 27th, 2009 // 5:36 pm @ Uri
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
<p>Take a read on the annual TMPDM Local Search Engine Marketing Summary.
Local Search Marketing White Paper
Enjoy…
Category : Google & Local Search & MSN & Search Engine Marketing & Social Marketing
Affiliate Marketing, FTC; What does it all mean?
December 2nd, 2009 // 9:26 am @ Uri
As of December 1,2009;
The online world has been hit by changes made by the Federal Trade Commission (FTC) to its Guidelines Concerning the Use of Testimonials and Endorsement in Advertising
As defined by the FTC, an endorsement or testimonial is “any advertising message of an individual or the name or seal of an organization that consumers are likely to believe reflects the opinions, beliefs and findings, or experiences of a party other than the sponsoring advertiser”.
Below outlines some of the more significant changes made by the FTC:
-The endorsement message must reflect the true opinion, experience and findings of the endorser (whether a consumer, celebrity or an organization)
- All claims and statements made in an the endorsement message must reflect what consumers can generally achieve otherwise it should clearly disclose the generally expected performance
- All claims and statements must be substantiated
- All material connections between the advertiser and endorser must be disclosed (whether monetary, in form of gift or research funding)
FTC Press Release can be found here: http://www.ftc.gov/opa/2009/10/endortest.shtm
So what does it all mean??
- Less Guru’s 
- Less Hype
- Less Products to sell for affiliate marketers
- Less CPA Networks
- More Fear
- More Consumer Confidence
- More Trusted Advisors
- More money for Lawyers..
Did I miss anything??
Although this might cause a big headache for allot of people, it will certainly be a good thing for the industry that has a reputation of deception..
Please provide your thoughts below,
Category : Blog & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing
Latest “shift happens” video – Did you know 4.0?
November 2nd, 2009 // 11:25 am @ Uri
Media Advertising is going through the biggest change we have ever seen. What is your company doing to stay ahead of the pack?
How are you using social marketing?
Search Marketing?
eMail Marketing?
Convergence marketing?
If your understand Today’s environment then you know that today is the fastest, easiest & cheapest way to get a hold of your target market.
Not convinced? Have a look at this:
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing & Video Marketing & YAHOO
Quantcast Comes out with Top 1 Million Sites
September 16th, 2009 // 9:41 am @ Uri
Quantcast has just come out with a revised top 1 million site list..
Check it out here.
http://blog.quantcast.com/quantcast/2009/09/quantcast-top-sites.html
Category : Blog & Conversion Optimization & Pay Per Performance & Search Engine Marketing & Social Marketing
What Does Ben Stiller, Ryan Seacrest & Twitter have in common?
September 12th, 2009 // 7:37 am @ Uri
Check out this bit on youtube…
Kinda tells the tail of what is happening on twitter as I type..
Category : Blog & Social Marketing
