Social Search is Here – Time for Social Search Optimization
January 10th, 2012 // 2:27 pm @ Uri Lederman
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
For those that have been sitting on the fence waiting to see how the world of SEO would look like in 2012. Welcome.. Social Search is here and it is time for social search optimization. Give us a call we can help you better understand how all these changes will affect you and your business.
Say hello to Google’s Social Search & Paperclip
Connect with us on Google on the right and let us know what you think…
Category : Blog & Google & Local Search & Pay Per Performance & Search Engine Marketing & Social Marketing & YAHOO
A Look Back at 2010 and Forward to 2011.
December 24th, 2010 // 1:57 pm @ Uri Lederman
The idea of Pay For Performance Internet Marketing is coming to fruition here at our firm. The year of 2010 was fantastic as we helped our client base grow their businesses and in turn our business has grown exponentially.
Some highlights:
1) Our firm has been named and ranked in the pay for performance SEO companies rankings by Topseos an Independent Authority on Search Vendors.
2) We built our team from 5 full time employees to 13 Full time staff & 2 part timers.
3) Our client base has experienced growth rates of 57% to 322% year of year growth while we have been able to provide our clients with an average of 228% monthly ROI based on what we invoice.
Moving Forward to 2011:
1) We will be extending our one to one coaching program from 10 clients to 15 as this program has been very successful, it has not been advertised to the public and allows clients that do not fit the performance model still take advantage of the knowledge base. Watch out for an email explaining this program.
2) We will be introducing a new “Pay Per Ranking” performance model for those seeking ONLY an organic ranking service. The pricing is based on competitive analysis of your chosen keyword(s) and is paid based on ranking. Look out for an email sometime in January explaining the model further.
3) We will continue to work hard to locate profitable sources of traffic for each and every one of our clients. This is the main point of performance based online marketing. We are not interested in just traffic & visibility we are always on the lookout for profitable traffic & visibility streams as we make more money when you see results.
We are very proud of our accomplishments and want to thank our clients, our employees; our readers & certainly Google for making us all sweat every once in awhile… 
As we are closing down till the new year we just wanted to wish You & Yours,
A Safe, Happy & Prosperous New Year.
In whichever order you choose…
Cheers,
Uri Lederman
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Slider & Social Marketing & Video Marketing & YAHOO
Local Search Engine White Paper
December 27th, 2009 // 5:36 pm @ Uri Lederman
Take a read on the annual TMPDM Local Search Engine Marketing Summary.
Local Search Marketing White Paper
Enjoy…
Category : Google & Local Search & MSN & Search Engine Marketing & Social Marketing
Affiliate Marketing, FTC; What does it all mean?
December 2nd, 2009 // 9:26 am @ Uri Lederman
As of December 1,2009;
The online world has been hit by changes made by the Federal Trade Commission (FTC) to its Guidelines Concerning the Use of Testimonials and Endorsement in Advertising
As defined by the FTC, an endorsement or testimonial is “any advertising message of an individual or the name or seal of an organization that consumers are likely to believe reflects the opinions, beliefs and findings, or experiences of a party other than the sponsoring advertiser”.
Below outlines some of the more significant changes made by the FTC:
-The endorsement message must reflect the true opinion, experience and findings of the endorser (whether a consumer, celebrity or an organization)
- All claims and statements made in an the endorsement message must reflect what consumers can generally achieve otherwise it should clearly disclose the generally expected performance
- All claims and statements must be substantiated
- All material connections between the advertiser and endorser must be disclosed (whether monetary, in form of gift or research funding)
FTC Press Release can be found here: http://www.ftc.gov/opa/2009/10/endortest.shtm
So what does it all mean??
- Less Guru’s
- Less Hype
- Less Products to sell for affiliate marketers
- Less CPA Networks
- More Fear
- More Consumer Confidence
- More Trusted Advisors
- More money for Lawyers..
Did I miss anything??
Although this might cause a big headache for allot of people, it will certainly be a good thing for the industry that has a reputation of deception..
Please provide your thoughts below,
Category : Blog & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing
Latest “shift happens” video – Did you know 4.0?
November 2nd, 2009 // 11:25 am @ Uri Lederman
Media Advertising is going through the biggest change we have ever seen. What is your company doing to stay ahead of the pack?
How are you using social marketing?
Search Marketing?
eMail Marketing?
Convergence marketing?
If your understand Today’s environment then you know that today is the fastest, easiest & cheapest way to get a hold of your target market.
Not convinced? Have a look at this:
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing & Video Marketing & YAHOO
