Latest “shift happens” video – Did you know 4.0?
November 2nd, 2009 // 11:25 am @ Uri Lederman
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
Media Advertising is going through the biggest change we have ever seen. What is your company doing to stay ahead of the pack?
How are you using social marketing?
Search Marketing?
eMail Marketing?
Convergence marketing?
If your understand Today’s environment then you know that today is the fastest, easiest & cheapest way to get a hold of your target market.
Not convinced? Have a look at this:
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing & Video Marketing & YAHOO
Floggers Beware! – Hurray to No More FLOGS
September 2nd, 2009 // 11:13 am @ Uri Lederman
For those that don’t know a Flog is a Fake Blog used by unscrupulous affiliate marketers to trick unsuspecting Internet browsers looking for reviews on specific products and services.
The Flog looks like a real BLOG with unique and POSITIVE reviews & comments on a product or service in order to entice the user to click on an affiliate link and purchase the product and service.
Recently Lisa Madigan (Illinois Attorney General) files lawsuits against ACAI Berry Companies
Even Oprah is in this action.. 
I say HURRAY to ethical online marketing ,
and Bye Bye to floggers…
What are your thoughts?
Category : Blog & Rant & Social Marketing
Adwords To Open Content Network to Certified Competing Networks
August 30th, 2009 // 3:57 pm @ Uri Lederman
Google has done it again…
In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete for advertising space.
This will undoubtedly increase average cost per click on the Google Content Network.
Check out this video:
Google Content Network is expanding
Google writes to their publishers (affiliates):
“This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks,”
From an advertiser perspective or affiliate perspective.. This is going to hurt..
Time to diversify boys & girls…
Still don’t understand the impact this could have on your business.
We can help through our Pay Per Performance Marketing Services.
Category : Blog & Conversion Optimization & Google & Local Search & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing
What Does Internet Marketing and “Potty Training” have in common?
July 26th, 2009 // 7:00 pm @ Uri Lederman
Looking at the title of this post, you would think that I actually came up with some analogy as to what Internet Marketing and “Potty Training” have in common but the fact of the matter is that this post has little to do with potty training and allot to do with how choosing a title for your posts, pages and/or web content can really help in converting targeted traffic…
The old way of stuffing keywords into your titles are long gone, not only is google ’s algorithm getting smarter the average Internet searcher reads the title for spammy looking sites.
In other words, you might be losing out on good clicks by being a bit to spammy with your titles.
Let’s dissect our title here for a second..
“What does Internet Marketing and “Potty Training” have in common?”
Well the fact that I used the words “Internet marketing” might suggest that people clicking on this link would actually be interested in the subject and/or topic. The basis of a question as your title always makes the person reading it think and comparing “Potty Training” suggest that this might be a funny post..
So if you are reading this post.. HELLO… thanks for dropping by but this post is really about how to choose your title in order to get targeted clicks..
So why “Potty Training”?
Well I am going through that right now and my 2 year old loves Elmo..
If you like this post please share it..
If not please leave your comments below..
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing & Video Marketing & YAHOO
Toronto Garbage Strike Solution.
July 10th, 2009 // 2:39 pm @ Uri Lederman
So I came back from Chicago this afternoon and had a lengthy conversation with a potential client. Since we are both in Toronto, he had mentioned that he had the perfect solution to this garbage strike.
This is a bit comical, but goes without saying that the public is certainly NOT on the unions side on this one..
Frankly, I am in the opinion that unions served their purpose in the 30’s, 40’s & maybe 50’s but as far as I am concerned should be abolished. Did you know that roughly 10% of full time employees actually belong to a union.Â
Have you ever wondered why is it that when a union goes on strike it affects everyone??
Anyway back to the solution..
If you live in Toronto and you think this solution will work, please do not hesitate to spread the word.
Let’s all find out who belongs to the union, which employees are on strike.. go ahead and put down their name & address in a comment below and the ones who can.. simply DROP OFF your garbage at that address… that will put them back to work…Â
Ridiculous that at this strike is in the 3rd week already…Â and Toronto has been on touted as a stinky city on CNN…
