Browsing Category Rant

Don’t worry be happy….

January 25th, 2010 // 5:22 pm @ Uri Lederman

Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!

Category : Rant

Tiger Woods is NOT out of the woods yet…

December 17th, 2009 // 11:05 am @ Uri Lederman

I couldn’t help myself.  I needed to post this as I found it so damn funny…

I normally do not like to get invovled with other’s people problems but this was too good to pass up..

Tiger Woods

Pass it along..

Category : Blog & Rant

Affiliate Marketing, FTC; What does it all mean?

December 2nd, 2009 // 9:26 am @ Uri Lederman

As of December 1,2009;

 The online world has been hit by changes made by the Federal Trade Commission (FTC) to its Guidelines Concerning the Use of Testimonials and Endorsement in Advertising

 As defined by the FTC, an endorsement or testimonial is “any advertising message of an individual or the name or seal of an organization that consumers are likely to believe reflects the opinions, beliefs and findings, or experiences of a party other than the sponsoring advertiser”.

 Below outlines some of the more significant changes made by the FTC:

-The endorsement message must reflect the true opinion, experience and findings of the endorser (whether a consumer, celebrity or an organization)

- All claims and statements made in an the endorsement message must reflect what consumers can generally achieve otherwise it should clearly disclose the generally expected performance

- All claims and statements must be substantiated

- All material connections between the advertiser and endorser must be disclosed (whether monetary, in form of gift or research funding)

 FTC Press Release can be found here: http://www.ftc.gov/opa/2009/10/endortest.shtm

 So what does it all mean??

 - Less Guru’s

- Less Hype

- Less Products to sell for affiliate marketers

- Less CPA Networks

- More Fear

- More Consumer Confidence

- More Trusted Advisors

- More money for Lawyers..

 Did I miss anything?? 

 Although this might cause a big headache for allot of people, it will certainly be a good thing for the industry that has a reputation of deception..

 Please provide your thoughts below,

Category : Blog & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing

Why Pay Per Performance SEO?

November 14th, 2009 // 9:58 am @ Uri Lederman

Pay Per Performance (SEO) search engine marketing is based on a simple principle: you pay based on the value / results we bring. This alone significantly increases your marketing ROI

In todays Search Engine Service environments there are two Types of companies:

1)      SEO companies with mass appeal price model that gets clients humming for $149

2)      Professional SEO service firms that are run in the thousands per month

Frankly, you get what you pay for so if you are a client of the former and compalin about being scammed by an SEO firm..

Well… you deserve it.. J

There are also two types of Pay Per Performance SEO companies out there:

1)      Those that get paid for ranking

2)      Those that get paid for sales or leads.

What would you rather have?

We negotiate our Pay Per Performance SEO services based on a best of breed hybrid model.

This provides our customers with less risk and allows us to pick & choose the customers with work with.

The perfect win/win.

Category : Conversion Optimization & Google & Local Search & MSN & Pay Per Performance & Rant & Search Engine Marketing & YAHOO

Targeting Visitors for Software Companies using Google Adwords Negative Keywords.

November 3rd, 2009 // 11:30 am @ Uri Lederman

I have recently been in talks with software as a service firms that are running Google Adwords campaigns and are complaining of very high cost of conversion.

The basis of a FAILED campaign.

My two first questions to them are:

1) Are you running these campaigns yourself?
2) Are you running negative keywords on these campaigns?

Look, DYI Google Adwords is certainly a steep learning curve. This learning curve costs YOU money.

Negative keywords are a root cause of most failed search campaigns.

This post is geared towards software companies that are utilizing the paid search environments as part of their online marketing mix.

First and foremost if you are unclear as to what negative keywords are you can read about them here.

One of the most UNDERUTILIZED ways of acquiring a negative keyword list is your own data, under your nose.

Print out a weekly, bi-weekly or monthly report (depending on volume) of the keywords being used to find your website. This data can be acquired through your organic data source or through Adwords own, Search Query Performance report.

Sift through these reports and you will notice many negative keywords that just do not apply to your product or service.

Here is a list of generic ones that I use for my ppc campaign management and I use as a starting point.

To negate freeloaders I use the following:
free
freeware
gratis
kostenlos
gratuit
“public domain”
“open source”

To negate people looking for cracks or pirated software:
crack
cracks
cracked
crackz
key
key gen
keygen
keygens
key gens
key generator
key gens
keygenz
“registration key”
“license key”
pirated
pirate
patch
patches
rapidshare
rapid share
serial
serials
serialz
wares
warez
unlock
unlocking
hack
hacked
hacks
password
torrent
torrents
torrentz
bittorrent

Programmers love to click on ads to search for sample code:

c++
delphi
php
flash
xml
visual basic
ajax
vb
api
excel
java
code
source
template
templates
model
example
sample
xls
xsl
sheet
schema
project

What about negating exact terms such as:
[software]
[program]
[programs]
[shareware]

The above are just a quick sample which might help my readers out in running their own campaigns. It is certainly NOT an exhausted list.

Negative Keyword Search is imperative to your paid search success.

As a Pay Per Performance PPC Management Company we take as much of the guesswork out of our PPC Managed Campaigns as we can. Not because we can, because we have too..

I hope this helps..

Good luck.. And good marketing..

Cheers,

Category : Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & YAHOO