Keywords Are The Currency of the Internet
June 30th, 2009 // 3:52 pm @ Uri Lederman
We did one of our PPC Training Workshop last week which just showed me how big this knowledge GAP for successful online marketing SEM Initiatives really is.
“Keywords are the currency of the Internet.”
The most important part of Search Engine Marketing is choosing the correct keywords. The basis of our Pay Per Click Training workshops is to instill the following rules to keyword research.
1) Pick keywords and phrases with traffic. This sounds easy enough, but did you know that roughly 90% of keywords get little to NO traffic. With all the F.R.E.E. tools available online, why do people still guess at choosing keywords? What keywords are you currently ranked for? are you getting what you want from those keywords?
2) Target Keywords that have the intention that you are looking for. Every user has some intention when they type in a particular phrase into any search engine. Can you see the different in intent between “Jeans” and “Levis 301 Jeans”? Microsoft Adlab has a terrific Commercial Intent Tool that can help you with that.
3) Target Keywords with Lower competition. Do your market research carefully and find the low hanging fruit within your industry and STOP fighting the battles you can’t win.
Now Go Revisit Your Keywords Today!
Â
Category : Google &Local Search &MSN &Pay Per Click &Pay Per Performance &Search Engine Marketing &YAHOO
Accountability Through Pay Per Performance Marketing
June 18th, 2009 // 8:40 pm @ Uri Lederman
IÂ had a BAAADDDDDD DAAAYYYYY… 
This morning I had the pleasure of sitting in on a conference call with a company (I won’t mention any names cause this ad agency knows who they are) that has subcontracted myself to actas their Internet marketing expert. The conference call was in regards to helping their potential customer to initiate post click marketingtesting in order to facilitate higher conversion rates for a specific campaign.
The contractor initiated a conversation about their solution for conversion optimization services. I proceeded to ask the end customer the who, what, when, where & how of the campaign and what are they currently doing to track results. I was rudely interrupted by the contractor (I won’t mention any name, although I want to) who proceeded to talk about their solution.Â
I found it amazing that a “so called” professional service firm can talk about a solution to problem they just don’t understand. It wasn’t the first time I had this type of conversation with this contractor; BUT IT IS THE LAST as I savoured the contract.
In today’s Internet environments there are certainly no shortage of companies that talk the talk but cannot or will not walk the walk. It is amazing how many companies simply do not drink their own Kool-aid.
Frankly, the Internet is such a perfect medium for tracking; I find it very hard to believe that there are not many more companies that are accountable for their services through pay per performance initiatives like our firm is.
eh contractor; if you are reading this good luck to you. I cannot be involved with someone that will fail even before they begin…..
Has anyone else experienced this or does anyone know of other firms that are willing to put up or shut up?
Category : Conversion Optimization &Pay Per Performance &Rant