Social Search is Here – Time for Social Search Optimization
January 10th, 2012 // 2:27 pm @ Uri Lederman
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
For those that have been sitting on the fence waiting to see how the world of SEO would look like in 2012. Welcome.. Social Search is here and it is time for social search optimization. Give us a call we can help you better understand how all these changes will affect you and your business.
Say hello to Google’s Social Search & Paperclip
Connect with us on Google on the right and let us know what you think…
Category : Blog & Google & Local Search & Pay Per Performance & Search Engine Marketing & Social Marketing & YAHOO
Pay For Performance SEO – Rant
April 8th, 2011 // 10:22 am @ Uri Lederman
Dear unsuspecting seo service Seeker:
Late last year we decided to role out a new service that is primarily based on Search Engine Optimization Only. Two+ years ago when we started our pay for performance internet marketing services there was no one in this industry that was providing performance based anything. Today, there are numerous companies that have jumped on the bandwagon to offer performance based SEO only service that in reality aligns their pockets with allot more money than their standards seo packages do. It is unsuspecting customers that get hurt at the end.
Their claim to fame: NO RISK
One of the main reasons besides providing good value to this industry was to combat these NO RISK, whoops I am paying 2x as much as seo packages service. Our Pay For Performance SEO service is based on the premise that we share the risk of SEO with our clients. Unlike our competitors in this space:
We do not charge a monthly fees
We do not have minimum number of keywords
We DO SHARE the risk of SEO
At the end of the day, our model has proven itself in creating the ONLY win/win scenario in the SEO industry. In the past 4 months we have helped rank close to 120 key phrases within the top 10 rankings for customers whom have chosen this service.
The reason for this post is to rant about a call that stuck with me from a guy in Houston that basically yelled at me because our Model is a shared RISK model and not NO RISK. Frankly, the biggest reason for this rant is because he kept me on the phone way too long and I just could not give it to him on the phone as it is not our style.
He TOLD me that pay for performance = NO RISK for him…
I simply said, NO RISK = No REWARD… that is just business..
@ http://www.saasaffiliates.com We created our engagement models based on the value that we bring to our customers. We are not everything to everyone. All our models are based on a win/win scenario created through partnerships, understanding and good karma.
No such thing as a free ride Enrique.. I hope you read this and I hope you come back to post a comment. I would love to keep this conversation as an open dialogue.
Category : Blog & Pay Per Performance & Rant & Search Engine Marketing & Slider
A Look Back at 2010 and Forward to 2011.
December 24th, 2010 // 1:57 pm @ Uri Lederman
The idea of Pay For Performance Internet Marketing is coming to fruition here at our firm. The year of 2010 was fantastic as we helped our client base grow their businesses and in turn our business has grown exponentially.
Some highlights:
1) Our firm has been named and ranked in the pay for performance SEO companies rankings by Topseos an Independent Authority on Search Vendors.
2) We built our team from 5 full time employees to 13 Full time staff & 2 part timers.
3) Our client base has experienced growth rates of 57% to 322% year of year growth while we have been able to provide our clients with an average of 228% monthly ROI based on what we invoice.
Moving Forward to 2011:
1) We will be extending our one to one coaching program from 10 clients to 15 as this program has been very successful, it has not been advertised to the public and allows clients that do not fit the performance model still take advantage of the knowledge base. Watch out for an email explaining this program.
2) We will be introducing a new “Pay Per Ranking” performance model for those seeking ONLY an organic ranking service. The pricing is based on competitive analysis of your chosen keyword(s) and is paid based on ranking. Look out for an email sometime in January explaining the model further.
3) We will continue to work hard to locate profitable sources of traffic for each and every one of our clients. This is the main point of performance based online marketing. We are not interested in just traffic & visibility we are always on the lookout for profitable traffic & visibility streams as we make more money when you see results.
We are very proud of our accomplishments and want to thank our clients, our employees; our readers & certainly Google for making us all sweat every once in awhile… 
As we are closing down till the new year we just wanted to wish You & Yours,
A Safe, Happy & Prosperous New Year.
In whichever order you choose…
Cheers,
Uri Lederman
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Slider & Social Marketing & Video Marketing & YAHOO
Six (6) Steps to an Online Performance Based Marketing Campaign.
August 31st, 2010 // 1:49 pm @ Uri Lederman
The greatest attribute that the internet has given marketing folks is the ability to track every aspects of an online marketing campaign. Below are 6 steps to create and succeed in using performance based online campaigns.
Step 1: Establish Team & Stakeholders.
Make sure you have the buy in from all stakeholders involved on the team which are accountable for web visibility, presence & online sales work-flow.
Step 2: Describe the Performance.
Describe the performance or action you are looking to achieve and how it will integrate with your online/offline sales process. Clicks, Leads or Sales are three examples of key performance indicators.
Step 3: Examine Marketplace.
Keyword / Competition analysis is key to the success of any campaign. More so, if keyword & Competitive Analysis is done right you would be able to reverse engineer your budget, goals and even results prior to campaign launch.
Step 4: Decide how to Track, Measure & Manage.
Develop the online work-flow to Track, Measure & Manage the Campaign to success.
Step 5: Selecting the right people.
Experience Data Driven Marketers are key to the success of any performance based campaign. Make sure these people, whether in-house or outsourced are comfortable in assessing current and past data sets.
Step 6: Manage Performance.
Performance based Campaigns are rarely profitable right out of the gate. Take action for desired results, Measure, Optimize campaign to Desired Results & Measure again. As they say; Lather, Rinse And Repeat
Category : Blog & Conversion Optimization & Local Search & Pay Per Performance & Slider
Stop Words & Search Engine Optimization
December 11th, 2009 // 11:04 am @ Uri Lederman
Stop words are common words that are ignored by search engines at the time of searching a key phrase. This is done in order to save space on their server, and also to accelerate the search process.
When a search is conducted in a search engine, it will exclude the stop words from the search query, and will use the query by replacing all the stop words with a marker. A marker is a symbol that is substituted with the stop words. The intention is to save space. This way, the search engines are able to save more web pages in that extra space, as well as retain the relevancy of the search query.
Besides, omitting a few words also speeds up the search process. For instance, if a query consists of three words, the Search Engine would generally make three runs for each of the words and display the listings. However, if one of the words is such that omitting it does not make a difference to search results, it can be excluded from the query and consequently the search process becomes faster. Some commonly excluded “stop words” are:
after, also, an, and, as, at, be, because, before, between, but, before, for, however, from, if, in, into, of, or, other, out, since, such, than, that, the, these, there, this, those, to, under, upon, when, where, whether, which, with, within, without
The Title page is still a key onpage factor for optimizing your pages for the search engines. This factor is also limited to about 70 characters so not using these types of stop words will help in optimizing this real estate..
We are a Search Engine Optimization Company that work on a Pay Per Performance basis.
Category : Blog & Google & Local Search & MSN & Pay Per Performance & Search Engine Marketing & YAHOO
