Adwords To Open Content Network to Certified Competing Networks
August 30th, 2009 // 3:57 pm @ Uri Lederman
Google has done it again…
In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete for advertising space.
This will undoubtedly increase average cost per click on the Google Content Network.
Check out this video:
Google Content Network is expanding
Google writes to their publishers (affiliates):
“This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks,”
From an advertiser perspective or affiliate perspective.. This is going to hurt.. 
Time to diversify boys & girls…
Still don’t understand the impact this could have on your business.
We can help through our Pay Per Performance Marketing Services.
Category : Blog &Conversion Optimization &Google &Local Search &Pay Per Click &Pay Per Performance &Rant &Search Engine Marketing &Social Marketing
Current & Future State of SEM environments..
August 27th, 2009 // 10:20 am @ Uri Lederman
Great post that talks about the current & future state of SEM environments.
http://ppcsummit.com/newsletter/?p=404
I myself am noticing that PPC Training is on the rise
Back to helping my clients get ready for the holiday season..
Category : Conversion Optimization &Google &Local Search &MSN &Pay Per Click &Pay Per Performance &Search Engine Marketing &Social Marketing &YAHOO
What Does Internet Marketing and “Potty Training” have in common?
July 26th, 2009 // 7:00 pm @ Uri Lederman
Looking at the title of this post, you would think that I actually came up with some analogy as to what Internet Marketing and “Potty Training” have in common but the fact of the matter is that this post has little to do with potty training and allot to do with how choosing a title for your posts, pages and/or web content can really help in converting targeted traffic…
The old way of stuffing keywords into your titles are long gone, not only is google ‘s algorithm getting smarter the average Internet searcher reads the title for spammy looking sites.
In other words, you might be losing out on good clicks by being a bit to spammy with your titles.
Let’s dissect our title here for a second..
“What does Internet Marketing and “Potty Training” have in common?”
Well the fact that I used the words “Internet marketing” might suggest that people clicking on this link would actually be interested in the subject and/or topic. The basis of a question as your title always makes the person reading it think and comparing “Potty Training” suggest that this might be a funny post..
So if you are reading this post.. HELLO… thanks for dropping by but this post is really about how to choose your title in order to get targeted clicks..
So why “Potty Training”?
Well I am going through that right now and my 2 year old loves Elmo..
If you like this post please share it..
If not please leave your comments below..
Category : Blog &Conversion Optimization &Google &Local Search &MSN &Pay Per Click &Pay Per Performance &Rant &Search Engine Marketing &Social Marketing &Video Marketing &YAHOO
Google Slaps Direct Affiliates – User Experience Rules
July 23rd, 2009 // 11:14 am @ Uri Lederman
Last night Google implemented a new SPAM overlay onto their already complicated AdWords Quality Score Calculator.
The idea here is to knock off those sites that link directly to CPA offers and/or networks. This overlay also affects sites with little to no content.
This should hardly be a surprise to any knowledgeable internet marketing consultant who has been in the business for quite sometime.
It is another measure for Google AdWords to make sure that the user experience is the number one factor for their Quality Score measures.
I am writing this during a break in a 3 Day Pay Per Click Training Workshops.
I will be starting a series on how to utilize the Google content network as a means of getting results. Watch for at soon
The class awaits,
Cheers,
Category : Conversion Optimization &Google &Pay Per Click &Pay Per Performance
Keywords Are The Currency of the Internet
June 30th, 2009 // 3:52 pm @ Uri Lederman
We did one of our PPC Training Workshop last week which just showed me how big this knowledge GAP for successful online marketing SEM Initiatives really is.
“Keywords are the currency of the Internet.”
The most important part of Search Engine Marketing is choosing the correct keywords. The basis of our Pay Per Click Training workshops is to instill the following rules to keyword research.
1) Pick keywords and phrases with traffic. This sounds easy enough, but did you know that roughly 90% of keywords get little to NO traffic. With all the F.R.E.E. tools available online, why do people still guess at choosing keywords? What keywords are you currently ranked for? are you getting what you want from those keywords?
2) Target Keywords that have the intention that you are looking for. Every user has some intention when they type in a particular phrase into any search engine. Can you see the different in intent between “Jeans” and “Levis 301 Jeans”? Microsoft Adlab has a terrific Commercial Intent Tool that can help you with that.
3) Target Keywords with Lower competition. Do your market research carefully and find the low hanging fruit within your industry and STOP fighting the battles you can’t win.
Now Go Revisit Your Keywords Today!
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Category : Google &Local Search &MSN &Pay Per Click &Pay Per Performance &Search Engine Marketing &YAHOO