A Look Back at 2010 and Forward to 2011.
December 24th, 2010 // 1:57 pm @ Uri Lederman
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
The idea of Pay For Performance Internet Marketing is coming to fruition here at our firm. The year of 2010 was fantastic as we helped our client base grow their businesses and in turn our business has grown exponentially.
Some highlights:
1) Our firm has been named and ranked in the pay for performance SEO companies rankings by Topseos an Independent Authority on Search Vendors.
2) We built our team from 5 full time employees to 13 Full time staff & 2 part timers.
3) Our client base has experienced growth rates of 57% to 322% year of year growth while we have been able to provide our clients with an average of 228% monthly ROI based on what we invoice.
Moving Forward to 2011:
1) We will be extending our one to one coaching program from 10 clients to 15 as this program has been very successful, it has not been advertised to the public and allows clients that do not fit the performance model still take advantage of the knowledge base. Watch out for an email explaining this program.
2) We will be introducing a new “Pay Per Ranking” performance model for those seeking ONLY an organic ranking service. The pricing is based on competitive analysis of your chosen keyword(s) and is paid based on ranking. Look out for an email sometime in January explaining the model further.
3) We will continue to work hard to locate profitable sources of traffic for each and every one of our clients. This is the main point of performance based online marketing. We are not interested in just traffic & visibility we are always on the lookout for profitable traffic & visibility streams as we make more money when you see results.
We are very proud of our accomplishments and want to thank our clients, our employees; our readers & certainly Google for making us all sweat every once in awhile… 
As we are closing down till the new year we just wanted to wish You & Yours,
A Safe, Happy & Prosperous New Year.
In whichever order you choose…
Cheers,
Uri Lederman
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Slider & Social Marketing & Video Marketing & YAHOO
Affiliate Marketing, FTC; What does it all mean?
December 2nd, 2009 // 9:26 am @ Uri Lederman
As of December 1,2009;
The online world has been hit by changes made by the Federal Trade Commission (FTC) to its Guidelines Concerning the Use of Testimonials and Endorsement in Advertising
As defined by the FTC, an endorsement or testimonial is “any advertising message of an individual or the name or seal of an organization that consumers are likely to believe reflects the opinions, beliefs and findings, or experiences of a party other than the sponsoring advertiser”.
Below outlines some of the more significant changes made by the FTC:
-The endorsement message must reflect the true opinion, experience and findings of the endorser (whether a consumer, celebrity or an organization)
- All claims and statements made in an the endorsement message must reflect what consumers can generally achieve otherwise it should clearly disclose the generally expected performance
- All claims and statements must be substantiated
- All material connections between the advertiser and endorser must be disclosed (whether monetary, in form of gift or research funding)
FTC Press Release can be found here: http://www.ftc.gov/opa/2009/10/endortest.shtm
So what does it all mean??
- Less Guru’s
- Less Hype
- Less Products to sell for affiliate marketers
- Less CPA Networks
- More Fear
- More Consumer Confidence
- More Trusted Advisors
- More money for Lawyers..
Did I miss anything??
Although this might cause a big headache for allot of people, it will certainly be a good thing for the industry that has a reputation of deception..
Please provide your thoughts below,
Category : Blog & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing
Targeting Visitors for Software Companies using Google Adwords Negative Keywords.
November 3rd, 2009 // 11:30 am @ Uri Lederman
I have recently been in talks with software as a service firms that are running Google Adwords campaigns and are complaining of very high cost of conversion.
The basis of a FAILED campaign.
My two first questions to them are:
1)Â Are you running these campaigns yourself?
2)Â Are you running negative keywords on these campaigns?
Look, DYI Google Adwords is certainly a steep learning curve. This learning curve costs YOU money.
Negative keywords are a root cause of most failed search campaigns.
This post is geared towards software companies that are utilizing the paid search environments as part of their online marketing mix.
First and foremost if you are unclear as to what negative keywords are you can read about them here.
One of the most UNDERUTILIZED ways of acquiring a negative keyword list is your own data, under your nose.
Print out a weekly, bi-weekly or monthly report (depending on volume) of the keywords being used to find your website. This data can be acquired through your organic data source or through Adwords own, Search Query Performance report.
Sift through these reports and you will notice many negative keywords that just do not apply to your product or service.
Here is a list of generic ones that I use for my ppc campaign management and I use as a starting point.
To negate freeloaders I use the following:
free
freeware
gratis
kostenlos
gratuit
“public domainâ€
“open sourceâ€
To negate people looking for cracks or pirated software:
crack
cracks
cracked
crackz
key
key gen
keygen
keygens
key gens
key generator
key gens
keygenz
“registration keyâ€
“license keyâ€
pirated
pirate
patch
patches
rapidshare
rapid share
serial
serials
serialz
wares
warez
unlock
unlocking
hack
hacked
hacks
password
torrent
torrents
torrentz
bittorrent
Programmers love to click on ads to search for sample code:
c++
delphi
php
flash
xml
visual basic
ajax
vb
api
excel
java
code
source
template
templates
model
example
sample
xls
xsl
sheet
schema
project
What about negating exact terms such as:
[software]
[program]
[programs]
[shareware]
The above are just a quick sample which might help my readers out in running their own campaigns. It is certainly NOT an exhausted list.
Negative Keyword Search is imperative to your paid search success.
As a Pay Per Performance PPC Management Company we take as much of the guesswork out of our PPC Managed Campaigns as we can. Not because we can, because we have too..
I hope this helps..
Good luck.. And good marketing..
Cheers,
Category : Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & YAHOO
Latest “shift happens” video – Did you know 4.0?
November 2nd, 2009 // 11:25 am @ Uri Lederman
Media Advertising is going through the biggest change we have ever seen. What is your company doing to stay ahead of the pack?
How are you using social marketing?
Search Marketing?
eMail Marketing?
Convergence marketing?
If your understand Today’s environment then you know that today is the fastest, easiest & cheapest way to get a hold of your target market.
Not convinced? Have a look at this:
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing & Video Marketing & YAHOO
Adwords To Open Content Network to Certified Competing Networks
August 30th, 2009 // 3:57 pm @ Uri Lederman
Google has done it again…
In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete for advertising space.
This will undoubtedly increase average cost per click on the Google Content Network.
Check out this video:
Google Content Network is expanding
Google writes to their publishers (affiliates):
“This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks,”
From an advertiser perspective or affiliate perspective.. This is going to hurt..
Time to diversify boys & girls…
Still don’t understand the impact this could have on your business.
We can help through our Pay Per Performance Marketing Services.
Category : Blog & Conversion Optimization & Google & Local Search & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing
