Keywords Are The Currency of the Internet
June 30th, 2009 // 3:52 pm @ Uri Lederman
We did one of our PPC Training Workshop last week which just showed me how big this knowledge GAP for successful online marketing SEM Initiatives really is.
“Keywords are the currency of the Internet.”
The most important part of Search Engine Marketing is choosing the correct keywords. The basis of our Pay Per Click Training workshops is to instill the following rules to keyword research.
1) Pick keywords and phrases with traffic. This sounds easy enough, but did you know that roughly 90% of keywords get little to NO traffic. With all the F.R.E.E. tools available online, why do people still guess at choosing keywords? What keywords are you currently ranked for? are you getting what you want from those keywords?
2) Target Keywords that have the intention that you are looking for. Every user has some intention when they type in a particular phrase into any search engine. Can you see the different in intent between “Jeans” and “Levis 301 Jeans”? Microsoft Adlab has a terrific Commercial Intent Tool that can help you with that.
3) Target Keywords with Lower competition. Do your market research carefully and find the low hanging fruit within your industry and STOP fighting the battles you can’t win.
Now Go Revisit Your Keywords Today!
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Category : Google &Local Search &MSN &Pay Per Click &Pay Per Performance &Search Engine Marketing &YAHOO
Turn articles into live talking videos in one click…
June 27th, 2009 // 9:06 am @ Uri Lederman
I believe you already know that article marketing is one of the best ways to generate targeted traffic and backlinks to your website.
But there is another powerful tool that can be used to generate even more traffic.
For The First Time In History, You Can Turn Your Articles To LIVE And TALKING Videos In Less Than 3 Minutes!
This groundbreaking technology is called the Article Video Robot and you can check it out here: Article Video Robot
http://www.articlevideorobot.com/specialoffer/ledermanu
Coupon: ledermanu50
All you have to do is Copy & Paste Your Article Into This Software And it just Converts Your Article Into A Hot Marketable Video Instantly!
You don’t even have to leave your desk or touch a camera! If you upload your article to EzineArticles.com, then you simply enter your article URL into the Article Video Robot – and BAM! Out comes a video in less than 2 minutes!
Videos are completely customizable too! This is HUGE news for the IM crowd – how many PLR articles do you own right now?? Why not convert them to VIDEO and start raking in extra traffic – and higher search engine ranking?
You are among the FIRST to see this new technology, so now is the time to jump right in and put it to use for your own business today.
I’ve even secured a 50% discount coupon you can use on the site for instant savings – you just need to enter it at checkout and then the price will be cut in half:
Article Video Robot –>> http://www.articlevideorobot.com/specialoffer/ledermanu
Coupon code: ledermanu50
You will be able to try this tool LIVE on the site and convert one of your on articles into a video in mere moments…so you’ll know EXACTLY what you’re getting before you join.
After you see this, it will Change Everything You Have Heard, Seen Or Tried In Article Or Video Marketing.
Article Video Robot –>> http://www.articlevideorobot.com/specialoffer/ledermanu
To continued success,
Uri Lederman
Category : Conversion Optimization &Social Marketing &Video Marketing
Local Search Ranking Factors
June 26th, 2009 // 9:35 pm @ Uri Lederman
Just finished reading this blog post which I though I would share with you all. It is an interview with local search experts as to the changes in Google Local search in 2009
Great read..
http://www.davidmihm.com/local-search-ranking-factors.shtml
Category : Google &Local Search
Social Marketing is all about building influence.
June 23rd, 2009 // 8:51 pm @ Uri Lederman
The idea of social media is to have like minded people connect to each other through respectful dialogue..
Like they have said for years (although I am not sure who they are?);
“People do not like to be sold to, but they DO like to buy..”
Social Marketing is about building influence and in order to have influence, readers or followers need to trust you. To succeed with social marketing you need to create a complelling story about yourself, create a story within your niche, become that authority.
Warm up, break the ice; provide content that is useful for the type of people you want reading, listening and at the end of the day; Buying from you.
Do you go for the jugular at a dinner party? If so, get rid of that sales book — It’s old…
It just seems that most people plug shamelessly without any thought to who is following on twitter or reading their blog.
Word of Mouth Advertising is the best kind of Advertising…Â We can all agree on that…
So let me ask you a question.
What do you think others are thinking about you?
Category : Rant &Social Marketing
Accountability Through Pay Per Performance Marketing
June 18th, 2009 // 8:40 pm @ Uri Lederman
IÂ had a BAAADDDDDD DAAAYYYYY… 
This morning I had the pleasure of sitting in on a conference call with a company (I won’t mention any names cause this ad agency knows who they are) that has subcontracted myself to actas their Internet marketing expert. The conference call was in regards to helping their potential customer to initiate post click marketingtesting in order to facilitate higher conversion rates for a specific campaign.
The contractor initiated a conversation about their solution for conversion optimization services. I proceeded to ask the end customer the who, what, when, where & how of the campaign and what are they currently doing to track results. I was rudely interrupted by the contractor (I won’t mention any name, although I want to) who proceeded to talk about their solution.Â
I found it amazing that a “so called” professional service firm can talk about a solution to problem they just don’t understand. It wasn’t the first time I had this type of conversation with this contractor; BUT IT IS THE LAST as I savoured the contract.
In today’s Internet environments there are certainly no shortage of companies that talk the talk but cannot or will not walk the walk. It is amazing how many companies simply do not drink their own Kool-aid.
Frankly, the Internet is such a perfect medium for tracking; I find it very hard to believe that there are not many more companies that are accountable for their services through pay per performance initiatives like our firm is.
eh contractor; if you are reading this good luck to you. I cannot be involved with someone that will fail even before they begin…..
Has anyone else experienced this or does anyone know of other firms that are willing to put up or shut up?
Category : Conversion Optimization &Pay Per Performance &Rant