Local Search Engine White Paper
December 27th, 2009 // 5:36 pm @ Uri Lederman
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
Take a read on the annual TMPDM Local Search Engine Marketing Summary.
Local Search Marketing White Paper
Enjoy…
Category : Google & Local Search & MSN & Search Engine Marketing & Social Marketing
Tiger Woods is NOT out of the woods yet…
December 17th, 2009 // 11:05 am @ Uri Lederman
I couldn’t help myself. I needed to post this as I found it so damn funny…
I normally do not like to get invovled with other’s people problems but this was too good to pass up..
Pass it along.. 
Top Ten Reasons why everyone should celebrate Hanukkah
December 11th, 2009 // 11:26 am @ Uri Lederman
Here is one from Dave’s top ten….
10. No big, fat guy getting stuck in your chimney
9. Cleaning wax off your menorah is slightly easier than dismantling an 8-foot tall fir tree
8. Compare: chocolate gelt vs. fruitcake
7. You get to learn cool new words like “Kislev” and “far-shtoonken-ah”
6. No brutal let-down when you discover that Santa Claus isn’t real
5. Your neighbors are unlikely to complain about how your menorah is blinding them senseless
4. It’s like a big reunion when everyone gathers at the Chinese restaurant on Christmas Eve
3. In a holiday character face-off, Judah Macabee could kick Frosty’s butt
2. No need to clean up big piles of reindeer poop off your roof
And the Number One reason why everyone should celebrate Hanukkah is:
1. None of that Naughty-Nice Stuff EVERYONE GETS LOOT !!!
Happy Chanukah to everyone..
Category : Blog
Stop Words & Search Engine Optimization
December 11th, 2009 // 11:04 am @ Uri Lederman
Stop words are common words that are ignored by search engines at the time of searching a key phrase. This is done in order to save space on their server, and also to accelerate the search process.
When a search is conducted in a search engine, it will exclude the stop words from the search query, and will use the query by replacing all the stop words with a marker. A marker is a symbol that is substituted with the stop words. The intention is to save space. This way, the search engines are able to save more web pages in that extra space, as well as retain the relevancy of the search query.
Besides, omitting a few words also speeds up the search process. For instance, if a query consists of three words, the Search Engine would generally make three runs for each of the words and display the listings. However, if one of the words is such that omitting it does not make a difference to search results, it can be excluded from the query and consequently the search process becomes faster. Some commonly excluded “stop words” are:
after, also, an, and, as, at, be, because, before, between, but, before, for, however, from, if, in, into, of, or, other, out, since, such, than, that, the, these, there, this, those, to, under, upon, when, where, whether, which, with, within, without
The Title page is still a key onpage factor for optimizing your pages for the search engines. This factor is also limited to about 70 characters so not using these types of stop words will help in optimizing this real estate..
We are a Search Engine Optimization Company that work on a Pay Per Performance basis.
Category : Blog & Google & Local Search & MSN & Pay Per Performance & Search Engine Marketing & YAHOO
Affiliate Marketing, FTC; What does it all mean?
December 2nd, 2009 // 9:26 am @ Uri Lederman
As of December 1,2009;
The online world has been hit by changes made by the Federal Trade Commission (FTC) to its Guidelines Concerning the Use of Testimonials and Endorsement in Advertising
As defined by the FTC, an endorsement or testimonial is “any advertising message of an individual or the name or seal of an organization that consumers are likely to believe reflects the opinions, beliefs and findings, or experiences of a party other than the sponsoring advertiser”.
Below outlines some of the more significant changes made by the FTC:
-The endorsement message must reflect the true opinion, experience and findings of the endorser (whether a consumer, celebrity or an organization)
- All claims and statements made in an the endorsement message must reflect what consumers can generally achieve otherwise it should clearly disclose the generally expected performance
- All claims and statements must be substantiated
- All material connections between the advertiser and endorser must be disclosed (whether monetary, in form of gift or research funding)
FTC Press Release can be found here: http://www.ftc.gov/opa/2009/10/endortest.shtm
So what does it all mean??
- Less Guru’s
- Less Hype
- Less Products to sell for affiliate marketers
- Less CPA Networks
- More Fear
- More Consumer Confidence
- More Trusted Advisors
- More money for Lawyers..
Did I miss anything??
Although this might cause a big headache for allot of people, it will certainly be a good thing for the industry that has a reputation of deception..
Please provide your thoughts below,
Category : Blog & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing
