A Look Back at 2010 and Forward to 2011.
December 24th, 2010 // 1:57 pm @ Uri Lederman
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
The idea of Pay For Performance Internet Marketing is coming to fruition here at our firm. The year of 2010 was fantastic as we helped our client base grow their businesses and in turn our business has grown exponentially.
Some highlights:
1) Our firm has been named and ranked in the pay for performance SEO companies rankings by Topseos an Independent Authority on Search Vendors.
2) We built our team from 5 full time employees to 13 Full time staff & 2 part timers.
3) Our client base has experienced growth rates of 57% to 322% year of year growth while we have been able to provide our clients with an average of 228% monthly ROI based on what we invoice.
Moving Forward to 2011:
1) We will be extending our one to one coaching program from 10 clients to 15 as this program has been very successful, it has not been advertised to the public and allows clients that do not fit the performance model still take advantage of the knowledge base. Watch out for an email explaining this program.
2) We will be introducing a new “Pay Per Ranking” performance model for those seeking ONLY an organic ranking service. The pricing is based on competitive analysis of your chosen keyword(s) and is paid based on ranking. Look out for an email sometime in January explaining the model further.
3) We will continue to work hard to locate profitable sources of traffic for each and every one of our clients. This is the main point of performance based online marketing. We are not interested in just traffic & visibility we are always on the lookout for profitable traffic & visibility streams as we make more money when you see results.
We are very proud of our accomplishments and want to thank our clients, our employees; our readers & certainly Google for making us all sweat every once in awhile… 
As we are closing down till the new year we just wanted to wish You & Yours,
A Safe, Happy & Prosperous New Year.
In whichever order you choose…
Cheers,
Uri Lederman
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Slider & Social Marketing & Video Marketing & YAHOO
Six (6) Steps to an Online Performance Based Marketing Campaign.
August 31st, 2010 // 1:49 pm @ Uri Lederman
The greatest attribute that the internet has given marketing folks is the ability to track every aspects of an online marketing campaign. Below are 6 steps to create and succeed in using performance based online campaigns.
Step 1: Establish Team & Stakeholders.
Make sure you have the buy in from all stakeholders involved on the team which are accountable for web visibility, presence & online sales work-flow.
Step 2: Describe the Performance.
Describe the performance or action you are looking to achieve and how it will integrate with your online/offline sales process. Clicks, Leads or Sales are three examples of key performance indicators.
Step 3: Examine Marketplace.
Keyword / Competition analysis is key to the success of any campaign. More so, if keyword & Competitive Analysis is done right you would be able to reverse engineer your budget, goals and even results prior to campaign launch.
Step 4: Decide how to Track, Measure & Manage.
Develop the online work-flow to Track, Measure & Manage the Campaign to success.
Step 5: Selecting the right people.
Experience Data Driven Marketers are key to the success of any performance based campaign. Make sure these people, whether in-house or outsourced are comfortable in assessing current and past data sets.
Step 6: Manage Performance.
Performance based Campaigns are rarely profitable right out of the gate. Take action for desired results, Measure, Optimize campaign to Desired Results & Measure again. As they say; Lather, Rinse And Repeat
Category : Blog & Conversion Optimization & Local Search & Pay Per Performance & Slider
What if Video Games Came before Books?
August 30th, 2010 // 4:03 pm @ Uri Lederman
What would Parents, teachers and many alike say?
Check out this video to learn more…
Category : Rant
Goolge Realtime (Real Time) Search – What is it good for?
August 27th, 2010 // 9:45 am @ Uri Lederman
Google’s Realtime Search has a new home at http://google.com/realtime and new tools to make your real-time search experience faster and more comprehensive. Learn about Realtime’s geographic refinement and conversations feature and learn how to set up your own Google Alerts for Realtime results.
What is really cool about this tool (and should be used as a tool) is that you can observe what and more importantly HOW people are using keyphrases and/or what people are saying about a particular subject.
This should go along way in your social media marketing strategies
Great tool for keyword research, content sourcing and/or just getting involved in online conversations.
Category : Conversion Optimization & Google & Search Engine Marketing & Slider
Google Algorithm Changes at Least Once Per day.
April 27th, 2010 // 4:00 pm @ Uri Lederman
The word is out. Google’s Algorithm changes 400 to 500 times per year.
Are you in the know?
Do you currently have a network of websites to test these changes?
Do you have the time to be up to date?
See how our Pay Per Performance SEO services can help..
Matt Cutts is the head of Google’s Webspam team. The below video shows him answering questions on the webmaster help you tube channel.
Google Algorithm Changes at Least Once Per day.
Category : Blog & Google & Local Search & Search Engine Marketing & Video Marketing
