A Look Back at 2010 and Forward to 2011.
December 24th, 2010 // 1:57 pm @ Uri Lederman
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
The idea of Pay For Performance Internet Marketing is coming to fruition here at our firm. The year of 2010 was fantastic as we helped our client base grow their businesses and in turn our business has grown exponentially.
Some highlights:
1) Our firm has been named and ranked in the pay for performance SEO companies rankings by Topseos an Independent Authority on Search Vendors.
2) We built our team from 5 full time employees to 13 Full time staff & 2 part timers.
3) Our client base has experienced growth rates of 57% to 322% year of year growth while we have been able to provide our clients with an average of 228% monthly ROI based on what we invoice.
Moving Forward to 2011:
1) We will be extending our one to one coaching program from 10 clients to 15 as this program has been very successful, it has not been advertised to the public and allows clients that do not fit the performance model still take advantage of the knowledge base. Watch out for an email explaining this program.
2) We will be introducing a new “Pay Per Ranking” performance model for those seeking ONLY an organic ranking service. The pricing is based on competitive analysis of your chosen keyword(s) and is paid based on ranking. Look out for an email sometime in January explaining the model further.
3) We will continue to work hard to locate profitable sources of traffic for each and every one of our clients. This is the main point of performance based online marketing. We are not interested in just traffic & visibility we are always on the lookout for profitable traffic & visibility streams as we make more money when you see results.
We are very proud of our accomplishments and want to thank our clients, our employees; our readers & certainly Google for making us all sweat every once in awhile… 
As we are closing down till the new year we just wanted to wish You & Yours,
A Safe, Happy & Prosperous New Year.
In whichever order you choose…
Cheers,
Uri Lederman
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Slider & Social Marketing & Video Marketing & YAHOO
Local Search Engine White Paper
December 27th, 2009 // 5:36 pm @ Uri Lederman
Take a read on the annual TMPDM Local Search Engine Marketing Summary.
Local Search Marketing White Paper
Enjoy…
Category : Google & Local Search & MSN & Search Engine Marketing & Social Marketing
Stop Words & Search Engine Optimization
December 11th, 2009 // 11:04 am @ Uri Lederman
Stop words are common words that are ignored by search engines at the time of searching a key phrase. This is done in order to save space on their server, and also to accelerate the search process.
When a search is conducted in a search engine, it will exclude the stop words from the search query, and will use the query by replacing all the stop words with a marker. A marker is a symbol that is substituted with the stop words. The intention is to save space. This way, the search engines are able to save more web pages in that extra space, as well as retain the relevancy of the search query.
Besides, omitting a few words also speeds up the search process. For instance, if a query consists of three words, the Search Engine would generally make three runs for each of the words and display the listings. However, if one of the words is such that omitting it does not make a difference to search results, it can be excluded from the query and consequently the search process becomes faster. Some commonly excluded “stop words” are:
after, also, an, and, as, at, be, because, before, between, but, before, for, however, from, if, in, into, of, or, other, out, since, such, than, that, the, these, there, this, those, to, under, upon, when, where, whether, which, with, within, without
The Title page is still a key onpage factor for optimizing your pages for the search engines. This factor is also limited to about 70 characters so not using these types of stop words will help in optimizing this real estate..
We are a Search Engine Optimization Company that work on a Pay Per Performance basis.
Category : Blog & Google & Local Search & MSN & Pay Per Performance & Search Engine Marketing & YAHOO
Affiliate Marketing, FTC; What does it all mean?
December 2nd, 2009 // 9:26 am @ Uri Lederman
As of December 1,2009;
The online world has been hit by changes made by the Federal Trade Commission (FTC) to its Guidelines Concerning the Use of Testimonials and Endorsement in Advertising
As defined by the FTC, an endorsement or testimonial is “any advertising message of an individual or the name or seal of an organization that consumers are likely to believe reflects the opinions, beliefs and findings, or experiences of a party other than the sponsoring advertiser”.
Below outlines some of the more significant changes made by the FTC:
-The endorsement message must reflect the true opinion, experience and findings of the endorser (whether a consumer, celebrity or an organization)
- All claims and statements made in an the endorsement message must reflect what consumers can generally achieve otherwise it should clearly disclose the generally expected performance
- All claims and statements must be substantiated
- All material connections between the advertiser and endorser must be disclosed (whether monetary, in form of gift or research funding)
FTC Press Release can be found here: http://www.ftc.gov/opa/2009/10/endortest.shtm
So what does it all mean??
- Less Guru’s
- Less Hype
- Less Products to sell for affiliate marketers
- Less CPA Networks
- More Fear
- More Consumer Confidence
- More Trusted Advisors
- More money for Lawyers..
Did I miss anything??
Although this might cause a big headache for allot of people, it will certainly be a good thing for the industry that has a reputation of deception..
Please provide your thoughts below,
Category : Blog & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing
Why Pay Per Performance SEO?
November 14th, 2009 // 9:58 am @ Uri Lederman
Pay Per Performance (SEO) search engine marketing is based on a simple principle: you pay based on the value / results we bring. This alone significantly increases your marketing ROI
In todays Search Engine Service environments there are two Types of companies:
1) SEO companies with mass appeal price model that gets clients humming for $149
2) Professional SEO service firms that are run in the thousands per month
Frankly, you get what you pay for so if you are a client of the former and compalin about being scammed by an SEO firm..
Well… you deserve it.. J
There are also two types of Pay Per Performance SEO companies out there:
1) Those that get paid for ranking
2) Those that get paid for sales or leads.
What would you rather have?
We negotiate our Pay Per Performance SEO services based on a best of breed hybrid model.
This provides our customers with less risk and allows us to pick & choose the customers with work with.
The perfect win/win.
Category : Conversion Optimization & Google & Local Search & MSN & Pay Per Performance & Rant & Search Engine Marketing & YAHOO
