What Does Internet Marketing and “Potty Training” have in common?
July 26th, 2009 // 7:00 pm @ Uri Lederman
Looking at the title of this post, you would think that I actually came up with some analogy as to what Internet Marketing and “Potty Training” have in common but the fact of the matter is that this post has little to do with potty training and allot to do with how choosing a title for your posts, pages and/or web content can really help in converting targeted traffic…
The old way of stuffing keywords into your titles are long gone, not only is google ‘s algorithm getting smarter the average Internet searcher reads the title for spammy looking sites.
In other words, you might be losing out on good clicks by being a bit to spammy with your titles.
Let’s dissect our title here for a second..
“What does Internet Marketing and “Potty Training” have in common?”
Well the fact that I used the words “Internet marketing” might suggest that people clicking on this link would actually be interested in the subject and/or topic. The basis of a question as your title always makes the person reading it think and comparing “Potty Training” suggest that this might be a funny post..
So if you are reading this post.. HELLO… thanks for dropping by but this post is really about how to choose your title in order to get targeted clicks..
So why “Potty Training”?
Well I am going through that right now and my 2 year old loves Elmo..
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If not please leave your comments below.. 
Category : Blog &Conversion Optimization &Google &Local Search &MSN &Pay Per Click &Pay Per Performance &Rant &Search Engine Marketing &Social Marketing &Video Marketing &YAHOO
Keywords Are The Currency of the Internet
June 30th, 2009 // 3:52 pm @ Uri Lederman
We did one of our PPC Training Workshop last week which just showed me how big this knowledge GAP for successful online marketing SEM Initiatives really is.
“Keywords are the currency of the Internet.”
The most important part of Search Engine Marketing is choosing the correct keywords. The basis of our Pay Per Click Training workshops is to instill the following rules to keyword research.
1) Pick keywords and phrases with traffic. This sounds easy enough, but did you know that roughly 90% of keywords get little to NO traffic. With all the F.R.E.E. tools available online, why do people still guess at choosing keywords? What keywords are you currently ranked for? are you getting what you want from those keywords?
2) Target Keywords that have the intention that you are looking for. Every user has some intention when they type in a particular phrase into any search engine. Can you see the different in intent between “Jeans” and “Levis 301 Jeans”? Microsoft Adlab has a terrific Commercial Intent Tool that can help you with that.
3) Target Keywords with Lower competition. Do your market research carefully and find the low hanging fruit within your industry and STOP fighting the battles you can’t win.
Now Go Revisit Your Keywords Today!
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Category : Google &Local Search &MSN &Pay Per Click &Pay Per Performance &Search Engine Marketing &YAHOO
Local Search Ranking Factors
June 26th, 2009 // 9:35 pm @ Uri Lederman
Just finished reading this blog post which I though I would share with you all. It is an interview with local search experts as to the changes in Google Local search in 2009
Great read..
http://www.davidmihm.com/local-search-ranking-factors.shtml
Category : Google &Local Search