Latest “shift happens” video – Did you know 4.0?
November 2nd, 2009 // 11:25 am @ Uri Lederman
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
Media Advertising is going through the biggest change we have ever seen. What is your company doing to stay ahead of the pack?
How are you using social marketing?
Search Marketing?
eMail Marketing?
Convergence marketing?
If your understand Today’s environment then you know that today is the fastest, easiest & cheapest way to get a hold of your target market.
Not convinced? Have a look at this:
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing & Video Marketing & YAHOO
Adwords To Open Content Network to Certified Competing Networks
August 30th, 2009 // 3:57 pm @ Uri Lederman
Google has done it again…
In the coming months Google will open its Content Network to competing ad networks and give the power to it’s AdSense publishers to turn ON other certified network in order for these networks to compete for advertising space.
This will undoubtedly increase average cost per click on the Google Content Network.
Check out this video:
Google Content Network is expanding
Google writes to their publishers (affiliates):
“This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks,”
From an advertiser perspective or affiliate perspective.. This is going to hurt.. 
Time to diversify boys & girls…
Still don’t understand the impact this could have on your business.
We can help through our Pay Per Performance Marketing Services.
Category : Blog & Conversion Optimization & Google & Local Search & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing
Current & Future State of SEM environments..
August 27th, 2009 // 10:20 am @ Uri Lederman
Great post that talks about the current & future state of SEM environments.
http://ppcsummit.com/newsletter/?p=404
I myself am noticing that PPC Training is on the rise
Back to helping my clients get ready for the holiday season..
Category : Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Search Engine Marketing & Social Marketing & YAHOO
Google Caffeine – Is this the Next Generation Search Engine?
August 11th, 2009 // 2:08 pm @ Uri Lederman
Google announced today that it has been working on a faster search engine that will improve results for Marketers & power searchers.
Google Caffeine is looking to improve performance in areas such as size, indexing speed, accuracy and comprehensiveness.
Check it out here http://www2.sandbox.google.com/ and try a few searches with it.
Then, compare those results with those found on the current Google site.
Click on “Dissatisfied? Help us improve.” and type your feedback in the text box.
Category : Blog & Google & Local Search & Search Engine Marketing
What Does Internet Marketing and “Potty Training” have in common?
July 26th, 2009 // 7:00 pm @ Uri Lederman
Looking at the title of this post, you would think that I actually came up with some analogy as to what Internet Marketing and “Potty Training” have in common but the fact of the matter is that this post has little to do with potty training and allot to do with how choosing a title for your posts, pages and/or web content can really help in converting targeted traffic…
The old way of stuffing keywords into your titles are long gone, not only is google ’s algorithm getting smarter the average Internet searcher reads the title for spammy looking sites.
In other words, you might be losing out on good clicks by being a bit to spammy with your titles.
Let’s dissect our title here for a second..
“What does Internet Marketing and “Potty Training” have in common?”
Well the fact that I used the words “Internet marketing” might suggest that people clicking on this link would actually be interested in the subject and/or topic. The basis of a question as your title always makes the person reading it think and comparing “Potty Training” suggest that this might be a funny post..
So if you are reading this post.. HELLO… thanks for dropping by but this post is really about how to choose your title in order to get targeted clicks..
So why “Potty Training”?
Well I am going through that right now and my 2 year old loves Elmo..
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If not please leave your comments below..
Category : Blog & Conversion Optimization & Google & Local Search & MSN & Pay Per Click & Pay Per Performance & Rant & Search Engine Marketing & Social Marketing & Video Marketing & YAHOO
