Six (6) Steps to an Online Performance Based Marketing Campaign.
August 31st, 2010 // 1:49 pm @ Uri
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
The greatest attribute that the internet has given marketing folks is the ability to track every aspects of an online marketing campaign. Below are 6 steps to create and succeed in using performance based online campaigns.
Step 1: Establish Team & Stakeholders.
Make sure you have the buy in from all stakeholders involved on the team which are accountable for web visibility, presence & online sales work-flow.
Step 2: Describe the Performance.
Describe the performance or action you are looking to achieve and how it will integrate with your online/offline sales process. Clicks, Leads or Sales are three examples of key performance indicators.
Step 3: Examine Marketplace.
Keyword / Competition analysis is key to the success of any campaign. More so, if keyword & Competitive Analysis is done right you would be able to reverse engineer your budget, goals and even results prior to campaign launch.
Step 4: Decide how to Track, Measure & Manage.
Develop the online work-flow to Track, Measure & Manage the Campaign to success.
Step 5: Selecting the right people.
Experience Data Driven Marketers are key to the success of any performance based campaign. Make sure these people, whether in-house or outsourced are comfortable in assessing current and past data sets.
Step 6: Manage Performance.
Performance based Campaigns are rarely profitable right out of the gate. Take action for desired results, Measure, Optimize campaign to Desired Results & Measure again. As they say; Lather, Rinse And Repeat
Category : Blog & Conversion Optimization & Local Search & Pay Per Performance & Slider
Google Algorithm Changes at Least Once Per day.
April 27th, 2010 // 4:00 pm @ Uri
The word is out. Google’s Algorithm changes 400 to 500 times per year.
Are you in the know?
Do you currently have a network of websites to test these changes?
Do you have the time to be up to date?
See how our Pay Per Performance SEO services can help..
Matt Cutts is the head of Google’s Webspam team. The below video shows him answering questions on the webmaster help you tube channel.
Google Algorithm Changes at Least Once Per day.
Category : Blog & Google & Local Search & Search Engine Marketing & Video Marketing
Local Business Listing has a limit
January 13th, 2010 // 11:45 am @ Uri
According to a thread on google support form, a google employee mentions that local business listings have a limit of 100 listings per customer.
It would be interesting to see if this thread continues as the orginial poster asks some decent questions that we would all like to know.. 
Category : Google & Local Search & Search Engine Marketing
Local Search Engine White Paper
December 27th, 2009 // 5:36 pm @ Uri
<p>Take a read on the annual TMPDM Local Search Engine Marketing Summary.Local Search Marketing White Paper
Enjoy…
Category : Google & Local Search & MSN & Search Engine Marketing & Social Marketing
Stop Words & Search Engine Optimization
December 11th, 2009 // 11:04 am @ Uri
Stop words are common words that are ignored by search engines at the time of searching a key phrase. This is done in order to save space on their server, and also to accelerate the search process.
When a search is conducted in a search engine, it will exclude the stop words from the search query, and will use the query by replacing all the stop words with a marker. A marker is a symbol that is substituted with the stop words. The intention is to save space. This way, the search engines are able to save more web pages in that extra space, as well as retain the relevancy of the search query.
Besides, omitting a few words also speeds up the search process. For instance, if a query consists of three words, the Search Engine would generally make three runs for each of the words and display the listings. However, if one of the words is such that omitting it does not make a difference to search results, it can be excluded from the query and consequently the search process becomes faster. Some commonly excluded “stop words” are:
after, also, an, and, as, at, be, because, before, between, but, before, for, however, from, if, in, into, of, or, other, out, since, such, than, that, the, these, there, this, those, to, under, upon, when, where, whether, which, with, within, without
The Title page is still a key onpage factor for optimizing your pages for the search engines. This factor is also limited to about 70 characters so not using these types of stop words will help in optimizing this real estate..
We are a Search Engine Optimization Company that work on a Pay Per Performance basis.
Category : Blog & Google & Local Search & MSN & Pay Per Performance & Search Engine Marketing & YAHOO
