Step 1: Establish Team & Stakeholders.

Make sure you have the buy in from all stakeholders involved on the team which are accountable for web visibility, presence & online sales work-flow.

Step 2: Describe the Performance.

Describe the performance or action you are looking to achieve and how it will integrate with your online/offline sales process. Clicks, Leads or Sales are three examples of key performance indicators.

Step 3: Examine Marketplace.

Keyword / Competition analysis is key to the success of any campaign. More so, if keyword & Competitive Analysis is done right you would be able to reverse engineer your budget, goals and even results prior to campaign launch.

Step 4: Decide how to Track, Measure & Manage.

Develop the online work-flow to Track, Measure & Manage the Campaign to success.

Step 5: Selecting the right people.

Experience Data Driven Marketers are key to the success of any performance based campaign. Make sure these people, whether in-house or outsourced are comfortable in assessing current and past data sets.

Step 6: Manage Performance.

Performance based Campaigns are rarely profitable right out of the gate. Take action for desired results, Measure, Optimize campaign to Desired Results & Measure again. As they say;  Lather, Rinse And Repeat

Check out this video to learn more…

What is really cool about this tool (and should be used as a tool) is that you can observe what and more importantly HOW people are using keyphrases and/or what people are saying about a particular subject.

This should go along way in your social media marketing strategies

Great tool for keyword research, content sourcing and/or just getting involved in online conversations.

Are you in the know?

Do you currently have a network of websites to test these changes?

Do you have the time to be up to date?

See how our Pay Per Performance SEO services can help..

Matt Cutts is the head of Google’s Webspam team. The below video shows him answering questions on the webmaster help you tube channel.

Google Algorithm Changes at Least Once Per day.

Best part of this tool is that content supposedly get’s indexed automatically. In this case Google will have their hands full with spam, spam and more spam..

Would be interesting to see how this evolves.  Anyone playing with this one yet?

Have a peak at this introduction video Here:

Find the tool here: buzz.google.com

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Cheers,

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www.saasaffiliates.com team

It would be interesting to see if this thread continues as the orginial poster asks some decent questions that we would all like to know..

Local Search Marketing White Paper

Enjoy…