Browsing Category Conversion Optimization

Google Slaps Direct Affiliates – User Experience Rules

July 23rd, 2009 // 11:14 am @ Uri Lederman

Last night Google implemented a new SPAM overlay onto their already complicated AdWords Quality Score Calculator.

The idea here is to knock off those sites that link directly to CPA offers and/or networks. This overlay also affects sites with little to no content.

This should hardly be a surprise to any knowledgeable internet marketing consultant who has been in the business for quite sometime.

It is another measure for Google AdWords to make sure that the user experience is the number one factor for their Quality Score measures.

I am writing this during a break in a 3 Day Pay Per Click Training Workshops.

I will be starting a series on how to utilize the Google content network as a means of getting results. Watch for at soon

The class awaits,

Cheers,

Category : Conversion Optimization &Google &Pay Per Click &Pay Per Performance

Turn articles into live talking videos in one click…

June 27th, 2009 // 9:06 am @ Uri Lederman

I believe you already know that article marketing is one of the best ways to generate targeted traffic and backlinks to your website.

But there is another powerful tool that can be used to generate even more traffic.

For The First Time In History, You Can Turn Your Articles To LIVE And TALKING Videos In Less Than 3 Minutes!

This groundbreaking technology is called the Article Video Robot and you can check it out here: Article Video Robot

http://www.articlevideorobot.com/specialoffer/ledermanu 

Coupon: ledermanu50

All you have to do is Copy & Paste Your Article Into This Software And it just Converts Your Article Into A Hot Marketable Video Instantly!

You don’t even have to leave your desk or touch a camera! If you upload your article to EzineArticles.com, then you simply enter your article URL into the Article Video Robot – and BAM! Out comes a video in less than 2 minutes!

Videos are completely customizable too! This is HUGE news for the IM crowd – how many PLR articles do you own right now?? Why not convert them to VIDEO and start raking in extra traffic – and higher search engine ranking?

You are among the FIRST to see this new technology, so now is the time to jump right in and put it to use for your own business today.

I’ve even secured a 50% discount coupon you can use on the site for instant savings – you just need to enter it at checkout and then the price will be cut in half:

Article Video Robot –>> http://www.articlevideorobot.com/specialoffer/ledermanu

Coupon code: ledermanu50

You will be able to try this tool LIVE on the site and convert one of your on articles into a video in mere moments…so you’ll know EXACTLY what you’re getting before you join.

After you see this, it will Change Everything You Have Heard, Seen Or Tried In Article Or Video Marketing.

Article Video Robot –>> http://www.articlevideorobot.com/specialoffer/ledermanu

To continued success,
Uri Lederman

Category : Conversion Optimization &Social Marketing &Video Marketing

Accountability Through Pay Per Performance Marketing

June 18th, 2009 // 8:40 pm @ Uri Lederman

I had a BAAADDDDDD DAAAYYYYY…

This morning I had the pleasure of sitting in on a conference call with a company (I won’t mention any names cause this ad agency knows who they are) that has subcontracted myself to actas their Internet marketing expert. The conference call was in regards to helping their potential customer to initiate post click marketingtesting in order to facilitate higher conversion rates for a specific campaign.

The contractor initiated a conversation about their solution for conversion optimization services. I proceeded to ask the end customer the who, what, when, where & how of the campaign and what are they currently doing to track results. I was rudely interrupted by the contractor (I won’t mention any name, although I want to) who proceeded to talk about their solution. 

I found it amazing that a “so called” professional service firm can talk about a solution to problem they just don’t understand. It wasn’t the first time I had this type of conversation with this contractor; BUT IT IS THE LAST as I savoured the contract.

In today’s Internet environments there are certainly no shortage of companies that talk the talk but cannot or will not walk the walk. It is amazing how many companies simply do not drink their own Kool-aid.

Frankly, the Internet is such a perfect medium for tracking; I find it very hard to believe that there are not many more companies that are accountable for their services through pay per performance initiatives like our firm is.

eh contractor; if you are reading this good luck to you. I cannot be involved with someone that will fail even before they begin…..

Has anyone else experienced this or does anyone know of other firms that are willing to put up or shut up?

Category : Conversion Optimization &Pay Per Performance &Rant