Late last year we decided to role out a new service that is primarily based on Search Engine Optimization Only. Two+ years ago when we started our pay for performance internet marketing services there was no one in this industry that was providing performance based anything.  Today, there are numerous companies that have jumped on the bandwagon to offer performance based SEO only service that in reality aligns their pockets with allot more money than their standards seo packages do. It is unsuspecting customers that get hurt at the end.

Their claim to fame:  NO RISK

One of the main reasons besides providing good value to this industry was to combat these NO RISK, whoops I am paying 2x as much as seo packages service. Our Pay For Performance SEO service is based on the premise that we share the risk of SEO with our clients. Unlike our competitors in this space:

We do not charge a monthly fees

We do not have minimum number of keywords

We DO SHARE the risk of SEO

At the end of the day, our model has proven itself in creating the ONLY win/win scenario in the SEO industry. In the past 4 months we have helped rank close to 120 key phrases within the top 10 rankings for customers whom have chosen this service.

The reason for this post is to rant about a call that stuck with me from a guy in Houston that basically yelled at me because our Model is a shared RISK model and not NO RISK. Frankly, the biggest reason for this rant is because he kept me on the phone way too long and I just could not give it to him on the phone as it is not our style.

He TOLD me that pay for performance = NO RISK for him…

I simply said,  NO RISK =  No REWARD…  that is just business..

@ http://www.saasaffiliates.com We created our engagement models based on the value that we bring to our customers.  We are not everything to everyone. All our models are based on a win/win scenario created through partnerships, understanding and good karma.

No such thing as a free ride Enrique..  I hope you read this and I hope you come back to post a comment.  I would love to keep this conversation as an open dialogue.

Some highlights:

1) Our firm has been named and ranked in the pay for performance SEO companies rankings by Topseos an Independent Authority on Search Vendors.

2) We built our team from 5 full time employees to 13 Full time staff & 2 part timers.

3) Our client base has experienced growth rates of 57% to 322% year of year growth while we have been able to provide our clients with an average of 228% monthly ROI based on what we invoice.

Moving Forward to 2011:

1) We will be extending our one to one coaching program from 10 clients to 15 as this program has been very successful, it has not been advertised to the public and allows clients that do not fit the performance model still take advantage of the knowledge base. Watch out for an email explaining this program.

2) We will be introducing a new “Pay Per Ranking” performance model for those seeking ONLY an organic ranking service. The pricing is based on competitive analysis of your chosen keyword(s) and is paid based on ranking. Look out for an email sometime in January explaining the model further.

3) We will continue to work hard to locate profitable sources of traffic for each and every one of our clients. This is the main point of performance based online marketing. We are not interested in just traffic & visibility we are always on the lookout for profitable traffic & visibility streams as we make more money when you see results.

We are very proud of our accomplishments and want to thank our clients, our employees; our readers & certainly Google for making us all sweat every once in awhile…

As we are closing down till the new year we just wanted to wish You & Yours,

A Safe, Happy & Prosperous New Year.

In whichever order you choose…

Cheers,

Uri Lederman

Step 1: Establish Team & Stakeholders.

Make sure you have the buy in from all stakeholders involved on the team which are accountable for web visibility, presence & online sales work-flow.

Step 2: Describe the Performance.

Describe the performance or action you are looking to achieve and how it will integrate with your online/offline sales process. Clicks, Leads or Sales are three examples of key performance indicators.

Step 3: Examine Marketplace.

Keyword / Competition analysis is key to the success of any campaign. More so, if keyword & Competitive Analysis is done right you would be able to reverse engineer your budget, goals and even results prior to campaign launch.

Step 4: Decide how to Track, Measure & Manage.

Develop the online work-flow to Track, Measure & Manage the Campaign to success.

Step 5: Selecting the right people.

Experience Data Driven Marketers are key to the success of any performance based campaign. Make sure these people, whether in-house or outsourced are comfortable in assessing current and past data sets.

Step 6: Manage Performance.

Performance based Campaigns are rarely profitable right out of the gate. Take action for desired results, Measure, Optimize campaign to Desired Results & Measure again. As they say;  Lather, Rinse And Repeat

What is really cool about this tool (and should be used as a tool) is that you can observe what and more importantly HOW people are using keyphrases and/or what people are saying about a particular subject.

This should go along way in your social media marketing strategies

Great tool for keyword research, content sourcing and/or just getting involved in online conversations.

Best part of this tool is that content supposedly get’s indexed automatically. In this case Google will have their hands full with spam, spam and more spam..

Would be interesting to see how this evolves.  Anyone playing with this one yet?

Have a peak at this introduction video Here:

Find the tool here: buzz.google.com

Since then we have been adding additional bodies to scale and like most business it does take time to train. As of February we had added 3 more full time staff to accomadate our growing customer base.

Will you be our next success?

• We recently moved all our servers to a facilities that is offset 100% of our energy usage with Certified Wind Power
• All faxes received are digitized NOT printed
• ALL documents are digitized and sent out via email NOT faxed
• We are No longer printing business cards
• We accept Digital Payment through PayPal and other forms of digital payment system

We are proud in doing our part.

Cheers,

–

www.saasaffiliates.com team