Six (6) Steps to an Online Performance Based Marketing Campaign.
August 31st, 2010 // 1:49 pm @ Uri
Glad to see you again, If you have not hired us as your Web Marketing Manger yet; You should at least subscribe to our RSS feed. Come back soon!
The greatest attribute that the internet has given marketing folks is the ability to track every aspects of an online marketing campaign. Below are 6 steps to create and succeed in using performance based online campaigns.
Step 1: Establish Team & Stakeholders.
Make sure you have the buy in from all stakeholders involved on the team which are accountable for web visibility, presence & online sales work-flow.
Step 2: Describe the Performance.
Describe the performance or action you are looking to achieve and how it will integrate with your online/offline sales process. Clicks, Leads or Sales are three examples of key performance indicators.
Step 3: Examine Marketplace.
Keyword / Competition analysis is key to the success of any campaign. More so, if keyword & Competitive Analysis is done right you would be able to reverse engineer your budget, goals and even results prior to campaign launch.
Step 4: Decide how to Track, Measure & Manage.
Develop the online work-flow to Track, Measure & Manage the Campaign to success.
Step 5: Selecting the right people.
Experience Data Driven Marketers are key to the success of any performance based campaign. Make sure these people, whether in-house or outsourced are comfortable in assessing current and past data sets.
Step 6: Manage Performance.
Performance based Campaigns are rarely profitable right out of the gate. Take action for desired results, Measure, Optimize campaign to Desired Results & Measure again. As they say; Lather, Rinse And Repeat
Category : Blog & Conversion Optimization & Local Search & Pay Per Performance & Slider
Goolge Realtime (Real Time) Search – What is it good for?
August 27th, 2010 // 9:45 am @ Uri
Google’s Realtime Search has a new home at http://google.com/realtime and new tools to make your real-time search experience faster and more comprehensive. Learn about Realtime’s geographic refinement and conversations feature and learn how to set up your own Google Alerts for Realtime results.
What is really cool about this tool (and should be used as a tool) is that you can observe what and more importantly HOW people are using keyphrases and/or what people are saying about a particular subject.
This should go along way in your social media marketing strategies
Great tool for keyword research, content sourcing and/or just getting involved in online conversations.
Category : Conversion Optimization & Google & Search Engine Marketing & Slider
Eric Schmidt at Morgan Stanley Technology Conference
March 3rd, 2010 // 3:19 pm @ Uri
Eric Schmidt speaks at the Morgan Stanley Technology Conference on March 3, 2009 in San Francisco. Very Interesting interview with Eric Schmidt recently talking about everything from the US economy, technology & the Almighty Google.
Google Buzz. Google Buzz. Google Buzz.
February 10th, 2010 // 10:08 am @ Uri
Google Buzz was launched yesterday as Googles answer to real time sharing. I have to admit. This is an awesome tool which integrates with gMail and all aspects of The Google Social Environments.
Best part of this tool is that content supposedly get’s indexed automatically. In this case Google will have their hands full with spam, spam and more spam..
Would be interesting to see how this evolves. Anyone playing with this one yet?
Have a peak at this introduction video Here:
Find the tool here: buzz.google.com
We Added Three (3) More Full Time Staff
February 9th, 2010 // 2:01 pm @ Uri
We have had such great demand for our services that in mid 2009 we needed to STOP taking on new customers as were just could not support them. We are pretty lucky that way.
Since then we have been adding additional bodies to scale and like most business it does take time to train. As of February we had added 3 more full time staff to accomadate our growing customer base.
Will you be our next success?
Category : Slider
