Browsing Posts of Author

Six (6) Steps to an Online Performance Based Marketing Campaign.

August 31st, 2010 // 1:49 pm @ Uri

Welcome to our site. We are your Web Marketing Management Team. You may want to subscribe to our RSS feed. Thanks for visiting!


The greatest attribute that the internet has given marketing folks is the ability to track every aspects of an online marketing campaign. Below are 6 steps to create and succeed in using performance based online campaigns.

Step 1: Establish Team & Stakeholders.

Make sure you have the buy in from all stakeholders involved on the team which are accountable for web visibility, presence & online sales work-flow.

Step 2: Describe the Performance.

Describe the performance or action you are looking to achieve and how it will integrate with your online/offline sales process. Clicks, Leads or Sales are three examples of key performance indicators.

Step 3: Examine Marketplace.

Keyword / Competition analysis is key to the success of any campaign. More so, if keyword & Competitive Analysis is done right you would be able to reverse engineer your budget, goals and even results prior to campaign launch.

Step 4: Decide how to Track, Measure & Manage.

Develop the online work-flow to Track, Measure & Manage the Campaign to success.

Step 5: Selecting the right people.

Experience Data Driven Marketers are key to the success of any performance based campaign. Make sure these people, whether in-house or outsourced are comfortable in assessing current and past data sets.

Step 6: Manage Performance.

Performance based Campaigns are rarely profitable right out of the gate. Take action for desired results, Measure, Optimize campaign to Desired Results & Measure again. As they say;  Lather, Rinse And Repeat

Category : Blog & Conversion Optimization & Local Search & Pay Per Performance & Slider

What if Video Games Came before Books?

August 30th, 2010 // 4:03 pm @ Uri

What would Parents, teachers and many alike say?

Check out this video to learn more…

Category : Rant

Goolge Realtime (Real Time) Search – What is it good for?

August 27th, 2010 // 9:45 am @ Uri

Google’s Realtime Search has a new home at http://google.com/realtime and new tools to make your real-time search experience faster and more comprehensive. Learn about Realtime’s geographic refinement and conversations feature and learn how to set up your own Google Alerts for Realtime results.

What is really cool about this tool (and should be used as a tool) is that you can observe what and more importantly HOW people are using keyphrases and/or what people are saying about a particular subject.

This should go along way in your social media marketing strategies

Great tool for keyword research, content sourcing and/or just getting involved in online conversations.

Category : Conversion Optimization & Google & Search Engine Marketing & Slider

Google Algorithm Changes at Least Once Per day.

April 27th, 2010 // 4:00 pm @ Uri

The word is out. Google’s Algorithm changes 400 to 500 times per year.

Are you in the know?

Do you currently have a network of websites to test these changes?

Do you have the time to be up to date?

See how our Pay Per Performance SEO services can help..

Matt Cutts is the head of Google’s Webspam team. The below video shows him answering questions on the webmaster help you tube channel.

Google Algorithm Changes at Least Once Per day.

Category : Blog & Google & Local Search & Search Engine Marketing & Video Marketing

Eric Schmidt at Morgan Stanley Technology Conference

March 3rd, 2010 // 3:19 pm @ Uri

Eric Schmidt speaks at the Morgan Stanley Technology Conference on March 3, 2009 in San Francisco. Very Interesting interview with Eric Schmidt recently talking about everything from the US economy, technology & the Almighty Google.


Category : Google & Slider

Testimonials

"Uri is a forward thinking individual and very passionate about what he does and markets. He is very knowledgeable on emergent technology and its market spaces. He's an excellent team player who goes out of his way to ensure success of any initiatives"

Peter Dawson